Marvel UK Fan-Favorite DEATHS HEAD Returns Across the Pond

TransformerToys.co.uk has been updated with a new news story called Marvel UK Fan-Favorite DEATHS HEAD Returns Across the Pond.

Newarama have posted a nice piece on the return of Death\'s Head, the original version that is, to comic format in next months Marvel Heroes comic when he takes on The Hulk.  The article interview both Simon Furman who returned to write the issue and Simon Williams who drew the issue and also campaigned for Death\'s Head return in the first place.

Episode 11 - Speed Metal

TransformerToys.co.uk has been updated with a new news story called Episode 11 - Speed Metal.

MSN TV have released the title for Transformers Prime episode 11, Speed Metal.

The episode aires on the 8th of April, with a three week gap after episode 10.

Reveal the Sheidl Perceptor and Bumblebee out in the UK

TransformerToys.co.uk has been updated with a new news story called Reveal the Sheidl Perceptor and Bumblebee out in the UK.

Thanks to ShadowDancer for letting us know that Transformers Reveal the Shield Perceptor and Bumblebee are now out in the UK after spotting both Transformers toys at Toys R Us in Stevenage

Hello just to let you know that our toys r us in Stevenage also have RTS Bumblebee and Perceptor.

Furman, Wildman & Senior at Roll Out 2

TransformerToys.co.uk has been updated with a new news story called Furman, Wildman & Senior at Roll Out 2.

Our thanks go out to Simon Furman for submitting the following news story regarding Roll Out / Roll Call 2

\"Next Sunday (March 6th), Simon Furman, Andrew Wildman, Geoff Senior and John Higgins will be in Fordingbridge, in Hampshire, for All the Cool Stuff’s combined Transformers/Action Force mini-con(vention), Roll Out/Roll Call 2 . The event kicks off at 10AM in Fordingbridge Town Hall and runs through until 5PM. \"

We will also be in attendance, having already purchased our tickets and are looking forward to what should be a fun day out.

Reveal The Shield G2 Optimus Prime and Wreck-Gar out in the UK

TransformerToys.co.uk has been updated with a new news story called Reveal The Shield G2 Optimus Prime and Wreck-Gar out in the UK.

On Thursaday Unitedbot posted the following sighting on our message board.

\"RTS G2 Prime and Wreck-Gar from TRU Stockport for £9.97 each.\"

The figures do not appear to have made their way to all of the Toys R Us stores as yet, another board member, Brawn, posted that \"Thanks unitedbot! My TRU has boxes of TF DELUXE WAVE 2, under the shelves and they are indeed RTS wave 2. Skipped on the rest.\"

New image galleries of Japanese exclusive G1 cassettes Noizu and Gurafi

TransformerToys.co.uk has been updated with a new news story called New image galleries of Japanese exclusive G1 cassettes Noizu and Gurafi.

In a follow-up to the update I made to the Toy Gallery section on Wednesday when I added new image galleries of the Japanese Generation One exclusive cassettes Saur and Dial, I am pleased to announced that after almost 8 years of owning the figures, I have finally uploaded images of the other Japanese cassette combiner Noise (Noizu) and Graffi (Gurafi) who merge together to form Decibel.

Transformers Prime Episode 8 Con Job high resolution images and episode guide

TransformerToys.co.uk has been updated with a new news story called Transformers Prime Episode 8 Con Job high resolution images and episode guide.

We have updated both www.transformers-prime.com and Transformers At The Moon with an episode summary and high resolution images from the latest episode of Transformers Prime.  There are over 400 images all at 1280x720 resolution for your viewing pleasure.  You can find the gallery at Transformers-Prime.com or here on Transformers At The Moon.

The episode saw the introduction of two new characters, Wheeljack for the Autobots and Makeshift for the Decepticons

Derrick Wyatt reveals Transformers Animated Depth Charge

TransformerToys.co.uk has been updated with a new news story called Derrick Wyatt reveals Transformers Animated Depth Charge.

Derrick Wyatt updated his Twitter account yesterday with the following tweet

\"DepthCharge, chief of the TransTech division of the Cybertron Police Defense Command. http://twitpic.com/43pwrh\"

A copy of the image can be viewed below.

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More images of Botcon 0211 Motormaster including the wax head sculpt

TransformerToys.co.uk has been updated with a new news story called More images of Botcon 0211 Motormaster including the wax head sculpt.

Other then the two images that were posted on Botcon.com showing Transformers Animated Motormaster another two images of the toy were also released (prior to the group shot).  The first was released on TwitPic and was the concept design by Derrick J Wyatt (see below) and the second was posted on the Transformers Collectors Club Facebook page that shows the wax head sculpt of Motormaster.  This gives fans a better chance to see the Lemmy inspired handlebar moustache.  Out of respect for the wax image we will not be mirroring the image until after Botcon so to view the image please click here to visit the facebook page.

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Botcon 2011 Exclusive Transformers Animated Motormaster revealed

TransformerToys.co.uk has been updated with a new news story called Botcon 2011 Exclusive Transformers Animated Motormaster revealed.

The final figure in the Botcon 2011 box set has been revealed and as expected it is a recoloured Voyager Class Optimus Prime as Motormaster complete with a new head.  As per the other toys in the set, the figure was designed by Derrick J Wyatt.  you can view the mirrored images below.

Dark of the Moon Thundercracker toy

TransformerToys.co.uk has been updated with a new news story called Dark of the Moon Thundercracker toy.

A Yahoo Auction has appeared for a lot of Transformers which includes Dark of the Moon Thundercracker.

Will the character be in the movie, or just a recolour for the toyline.  Most likely the latter.

New image galleries of Japanese exclusive G1 cassettes Dial and Saur

TransformerToys.co.uk has been updated with a new news story called New image galleries of Japanese exclusive G1 cassettes Dial and Saur.

It is with great pleasure that I can finally present to you are Transformers toy image galleries of both of the Japanese Cassetticons that make up LegoutDail (Dairu) and Saur (Zauru).  We have owned Saur for almost 8 years but only recently managed to pick up a Dial.  As big fans of the cassettes as well as Dinosaurs, the Japanese cassettes have been figures we have been intent on picking up so not only are we extremely please to have finally picked up the one missing from our collection but with the purchase of Dial, we have also completed our Transformers Cassette collection.

You can find some groupshots of our cassette army within both Dail\'s and Saur\'s galleries.

Images of Transformers Dual Model kits

TransformerToys.co.uk has been updated with a new news story called Images of Transformers Dual Model kits.

The CyberGundamBlog has been updated with some scans from the latest issue of Dengeki Gobby Magazine which included some images of the upcoming Transformers Dual Model Kits.  The kits are of Transformers Movie Optimus Prime and Bumblebee and are similar to the Trans-Scanning toys that were released in line with the first live action Transformers Movie in as much as the models are build as protoforms with armour that is attached to then build them into the Earth forms of the two Autobots.   The Trans-Scanning toys were a unique idea that, sadly, did not really catch on and were not released in the Western markets.  You can view mirrored images of the model kits below though.

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Fans Project Insecticons

TransformerToys.co.uk has been updated with a new news story called Fans Project Insecticons.

­Fans Project have uploaded images of their new Insecticon figures, the Causality Insecticons

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Ep 8 Con Job video

TransformerToys.co.uk has been updated with a new news story called Ep 8 Con Job video.

A video has been posted on You Tube of a commercial for Transformers Prime Episode 8 Con-Job, showing off Wheeljack.

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Preview of Transformers Prime Episode 8

TransformerToys.co.uk has been updated with a new news story called Preview of Transformers Prime Episode 8.

YouTube user TheRobotAssassin has posted a short preview of this weeks Transformers Prime episode \"Con Job\".  You can view the video using the plug-in below.

Rewind Image Gallery Update

TransformerToys.co.uk has been updated with a new news story called Rewind Image Gallery Update.

Having been missing his robot mode images for over ten years our image gallery of Rewind has finally been updated with some new photographs to replace the ones we \"lost\".  It also marked the start of a series of updates regarding the cassettes as we recently completed our collection and went one step closer to completing the whole of the Generations One line across all releases.

More Ron Friedman scripts from Jim Sorenson

TransformerToys.co.uk has been updated with a new news story called More Ron Friedman scripts from Jim Sorenson.

Jim Sorenson has updated his blog, Disciples of Boltax with some more Ron Friedman scripts, seven in total.  The scripts are for the Generation One cartoon episodes Transport to Oblivion, Roll for It, Divide and Conquer, Fire in the Sky, S.O.S. Dinobots, Fire on the Mountain, and War of the Dinobots and are all available for download on Jim\'s blog.

Transformers Daytona 500 images

TransformerToys.co.uk has been updated with a new news story called Transformers Daytona 500 images.

We have received the following release and images ­Rogers & Cowan (Consumer, Entertainment & Sports)

­TRANSFORMERS DAYTONA 500 CAST â€" Grand Marshal Announcement

The stars of \"TRANSFORMERS: Dark of the Moon\"â€" Josh Duhamel, Rosie Huntington-Whiteley and director Michael Bay â€" will serve as the Grand Marshals for 53rd running of the Daytona 500 on Sunday, Feb. 20, 2011, airing at 12 p.m. ET on FOX.  As Grand Marshals, the TRANSFORMERS cast will deliver the four most famous words in motorsports â€" \"Gentlemen, start your engines.\"

In addition, the modified NASCAR stock cars of drivers Jimmie Johnson, Juan Pablo Montoya, and Dale Earnhardt Jr. -- featured as characters in the film -- will make their first public appearance by leading the 43-car field during the pace laps of \"The Great American Race,\" the kick-off event to the 2011 NASCAR Sprint Cup Series season.

The Daytona 500 will not be Bay or TRANSFORMERS’ first introduction to the NASCAR world.  In 2009, Bay piloted the official pace car at a NASCAR Sprint Cup race to promote the DVD release of \"TRANSFORMERS: Revenge of the Fallen.\"  NASCAR drivers Jeff Gordon and Ryan Newman also took part, racing with branded images of opposing AUTOBOTS and DECEPTICONS on their cars and uniforms.  Bay credits his vision to include NASCAR stock cars in the new TRANSFORMERS film to this experience.

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­PHOTO CREDIT: Photo by Brandon Goodman/Getty Images­

Kabaya Wave 3 images

TransformerToys.co.uk has been updated with a new news story called Kabaya Wave 3 images.

Mach of the HK-TF boards has posted images of Kabaya Transformers Gum Figure Kits Wave 3, which includes God Ginrai, God Bomber & Starscream. These figures can transform, but require assembly.

This wave of figures are expected to be released in March 2011 in Japan - we have some from an earlier wave, and liek all Kabayas we really like them.

Images of Generations Wheeljack and Warpath

TransformerToys.co.uk has been updated with a new news story called Images of Generations Wheeljack and Warpath.

Thanks to HK TF and an Ebay auction, you will find more­ images of Transformers Generations Wheeljack and Warpath.

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Transformers Prime Wheeljack image

TransformerToys.co.uk has been updated with a new news story called Transformers Prime Wheeljack image.

TFWiki has received an image of Transformers Prime Wheeljack.

Wheeljack is set to guest in the next Transformers Prime episode, episode 8 titled Con-Job

Transformers Prime Episode 7 - Scrapheap review and image gallery

TransformerToys.co.uk has been updated with a new news story called Transformers Prime Episode 7 - Scrapheap review and image gallery.

I have added my full review and image gallery of the 7th episode of Transformers Prime, entitled Scrapheap to both Transformers-Prime.com and Transformers At The Moon.

The episode saw the introduction of the Scraplets, did not feature any Decepticons but contained several nods to previous Transformers series include Generation One and Transformers Animated.  The review contains 354 high resolution screen captures that were taken at 128x720 resolution.

Transformers Animated Gold Megatron Auction on Yahoo Japan

TransformerToys.co.uk has been updated with a new news story called Transformers Animated Gold Megatron Auction on Yahoo Japan.

An auction has been placed on Yahoo Japan for the Gold Transformers Animated Megatron figure.  Officially limited to 1000 pieces, this auction includes the prize winning letter from TakaraTomy and is currently priced at just 9,000yen, around £­80.  You can view the auction ­here.

Dark of the Moon Press Releases

TransformerToys.co.uk has been updated with a new news story called Dark of the Moon Press Releases.

Hasbro have issued the following press releases.

2011 TRANSFORMERS LINE CAPTURES THE ADVENTURE OF FIRST-EVER 3-D TRANSFORMERS MOVIE

New MECHTECH and CYBERVERSE Lines Lead Next Generation of TRANSFORMERS Action Figures, Vehicles and 3D Character Masks

Pawtucket, R.I., (February 2011) â€" The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), which has become one of the most successful entertainment franchises of the 21st century, reaches new heights in 2011 when the heroic AUTOBOTS and the villainous DECEPTICONS once again invade movie theaters around the world to continue their epic battle. The new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON picks up from the last movie with the DECEPTICONS vowing to avenge their defeat and ultimately results in mysterious ties to the 1960’s space race between the US and USSR. The movie â€" which will be the first-ever TRANSFORMERS film in 3D â€" opens worldwide on July 1, 2011.

The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” fun to legions of kids around the world for more than 25 years with action figures that convert from robot to vehicle and back again. As one of the hottest global entertainment properties, the TRANSFORMERS brand launches a deep and innovative product line in 2011 that captures the excitement of the movie while introducing new play patterns and experiences to the brand for kids and fans alike. Highlights in 2011 include the new MECHTECH and CYBERVERSE action figure segments and SPEED STARS STEALTH FORCE vehicles. Continuing the innovation, the TRANSFORMERS brand is excited to announce the new CINE-MASK 3D role-play masks. These TRANSFORMERS character masks feature built in RealD 3D lenses and can be worn to RealD 3D theater showings or fans can enjoy as a role play item at home to recreate the TRANSFORMERS fantasy. Following are detailed highlights from the new TRANSFORMERS line.

TRANSFORMERS MECHTECH Action Figures

One of the most innovative toy lines in history introduces the next revolution in TRANSFORMERS action figures with the new MECHTECH line. Each TRANSFORMERS MECHTECH figure comes with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. MECHTECH weapons can connect to each other or to TRANSFORMERS MECHTECH figures to “power-up” the figure. Leading the way in this new expression is the MECHTECH ULTIMATE OPTIMUS PRIME action figure, one of the largest, most impressive TRANSFORMERS action figures. Following are highlights of the new MECHTECH line.

TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME Action Figure
(Approximate retail price: $79.99: Ages: 5 & up; Available: 8/1/2011)

With the upcoming TRANSFORMERS: DARK OF THE MOON movie, one of the most iconic characters in the TRANSFORMERS lore will capture the spotlight as his heroic story becomes the focus of the first-ever 3D TRANSFORMERS movie. Now, an action figure befitting such an icon will be available with the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure. The figure includes the AUTOBOT leader’s classic trailer that doubles as a weapons arsenal and is an integral part of the figure’s converting play pattern. The TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME figure features three modes of conversion â€" vehicle, robot, and robot with “mech suit.” â€"The trailer, which serves as a weapons depot and command center, also converts into a “mech suit” that OPTIMUS PRIME shows off when it’s time to rumble. Featuring lights, launching projectiles, electronic battle sounds and OPTIMUS PRIME phrases, this is the must-have item for kids and fans alike. 3 AA batteries included.

TRANSFORMERS MECHTECH LEADER Action Figure Assortment
(Approximate retail price: $39.99: Ages: 5 & up; Available: 5/16/2011)

The TRANSFORMERS MECHTECH action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. The weapons from each figure can connect with weapons from other figures for more powerful play. The TRANSFORMERS MECHTECH TRANSFORMERS LEADER class assortment offers a large scale with tremendous character detail, includes lights and sounds, converts from robot to vehicle and comes with a large MECHTECH weapon. Characters include BUMBLEBEE, IRONHIDE and more. Each figure sold separately. 2 AA batteries included.

TRANSFORMERS MECHTECH VOYAGER CLASS and DELUXE Action Figure Assortments
(Approximate retail price: Voyager $11.99; Deluxe $19.99: Ages: 5 & up; Available: 5/16/2011)

The TRANSFORMERS MECHTECH line of action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. Each figure’s weapon can connect with weapons from other figures for more powerful play. The figures in the TRANSFORMERS MECHTECH TRANSFORMERS VOYAGER CLASS scale convert from robot to vehicle and offer a unique MECHTECH weapon. VOYAGER CLASS characters include OPTIMUS PRIME, IRONHIDE and MEGATRON. The TRANSFORMERS MECHTECH DELUXE figures are the smallest scale of the series and offer a wide breadth of AUTOBOT and DECEPTICON characters, including BUMBLEBEE, RATCHET and STARSCREAM. Each figure sold separately.

TRANSFORMERS CYBERVERSE Line

Collectability has been an inherent part of TRANSFORMERS action figures since their inception over twenty five years ago. The new TRANSFORMERS CYBERVERSE line of action figures is created in a collectable, small scale and features easier robot-to-vehicle conversion than its larger counterparts in the MECHTECH line. The easier conversion and smaller scale allows kids to change the toys from robot to vehicle and play out the TRANSFORMERS fantasy! The new CYBERVERSE line features action figures as well as playsets, including the CYBERVERSE ARK PLAYSET, a TRANSFORMERS spaceship that converts to a battle station. Following are highlights of the new CYBERVERSE line.

TRANSFORMERS CYBERVERSE AUTOBOT ARK Space Craft
(Approximate retail price: $29.99: Ages: 5 & up; Available: 8/1/2011)

No AUTOBOT intergalactic expedition would be complete without the TRANSFORMERS CYBERVERSE AUTOBOT ARK space craft! “Rocketing through space” to take out the menacing DECEPTICONS, the AUTOBOT ship has the ability to change into Battle Station Mode revealing multiple play areas for CYBERVERSE action figures. This playset features electronic lights and sounds, as well as the ability to launch projectiles. There’s also a holding cell for captured DECEPTICONS! Includes one CYBERVERSE LEGION CLASS figure. Additional figures sold separately. 2 AA batteries required.

TRANSFORMERS CYBERVERSE COMMANDER CLASS and LEGION CLASS Action Figure Assortments
(Approximate retail price: COMMANDER CLASS $7.99; LEGION CLASS $4.99: Ages: 5 & up; Available: 5/16/2011)

The TRANSFORMERS CYBERVERSE line of action figures are created in fun, small collectible scales, feature popular characters from the TRANSFORMERS universe and are easy to convert from robot to vehicle! To play out the battle of the AUTOBOTS vs. the DECEPTICONS, the TRANSFORMERS CYBERVERSE COMMANDER CLASS figures come with converting accessories and gear to take the battle to the next level. The TRANSFORMERS CYBERVERSE LEGION CLASS figures sport c-clamp hands that can hold weapons and interact with CYBERVERSE playsets. More than 20 figures exist within the line to collect. Each figure sold separately. Subject to availability.

TRANSFORMERS ROBOPOWER Line

Featuring TRANSFORMERS role-play items as well as action figures and other toys for the younger TRANSFORMERS fan, the new ROBOPOWER line offers the opportunity for kids, and kids at heart, to “live out” the broad TRANSFORMERS fantasy. Following are highlights from the TRANFORMERS ROBOPOWER Line.

TRANSFORMERS CINE-MASK 3D Masks
(Approximate retail price: $9.99: Ages: 5 & up; Available: 5/16/2011)

Get ready for TRANSFORMERS role-play masks that are “MORE THAN MEETS THE EYE!” New to the TRANSFORMERS line, fans can gear up and roll out with the TRANSFORMERS CINE-MASK 3D Masks for an all-new, one-of-a-kind experience. Each role-play mask â€" offered in OPTIMUS PRIME and BUMBLEBEE styling â€" functions as a “battle mask” to play out the TRANSFORMERS fantasy as one of these AUTOBOT characters. Each mask is also equipped with built in RealD 3D lenses that allow fans to watch any RealD 3D compatible movie! Each mask sold separately.

TRANSFORMERS ROBOPOWER ACTIVATORS Assortment
(Approximate retail price: $7.99: Ages: 4 & up; Available: 5/16/2011)

With just a simple push of a button, a child’s favorite TRANSFORMERS character can change from robot to vehicle mode. TRANSFORMERS ROBO POWER ACTIVATORS assortment is a great entry point for younger fans into the world of the TRANSFORMERS brand. Each figure sold separately.

TRANSFORMERS SPEED STARS STEALTH FORCE Vehicles

In the heat of the ongoing epic battle between the AUTOBOTS and DECEPTICONS, both the heroes and villains often need to remain “Hidden in Plain Sight” while in vehicle mode. With the new STEALTH FORCE feature, TRANSFORMERS characters battle in vehicle mode with hidden weapon reveals! The line of SPEED STARS STEALTH FORCE vehicles highlights this element of the TRANSFORMERS fantasy with automatic or simple conversions from traditional vehicle mode to a vehicle battle mode featuring “pop-out” weapons for high-speed battles. Following are highlights from the TRANSFORMERS SPEED STARS STEALTH FORCE LINE.

STEALTH FORCE BUMBLEBEE
(Approximate retail price: $24.99; Ages 4 & up; Available 5/16/2011)

Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” an epic TRANSFORMERS battle with this new vehicle from the SPEED STARS STEALTH FORCE TRANSFORMERS line. For covert combat, watch as select parts of this BUMBLEBEE Chevrolet Camaro vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available. Product does not convert to robot. 3 AAA batteries included.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

© 2010 Hasbro, Inc. All Rights Reserved.

TRANSFORMERS: DARK OF THE MOON, is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.

Hasbro \'Builds\' Its Portfolio with Introduction of KRE-O, a Unique New Construction Toy Brand
Inaugural KRE-O Building Set Collection Features Popular TRANSFORMERS Characters

PAWTUCKET, R.I., Feb 14, 2011 (BUSINESS WIRE) -- This fall Hasbro, Inc. (NASDAQ: HAS) will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. Similarly, KRE-O will allow Hasbro fans to build and create with their favorite brands like never before.

From favorite characters and high quality materials to unique accessories and collectible mini figures, the KRE-O collection will excite builders of all ages. At launch the KRE-O brand will offer twelve building sets featuring popular TRANSFORMERS characters.

\"Consumers have been asking for something new in the construction category. With our introduction of the KRE-O brand and KRE-O TRANSFORMERS, we are delivering terrific innovation and creativity,\" said John Frascotti, chief marketing officer, Hasbro, Inc. \"With KRE-O TRANSFORMERS, we are giving TRANSFORMERS fans the unique opportunity to build and interact with iconic characters like OPTIMUS PRIME and BUMBLEBEE and several other TRANSFORMERS robots and vehicles as never before.\"

The KRE-O brand brings quality and innovation to the construction aisle. Each KRE-O TRANSFORMERS set is \'MORE THAN MEETS THE EYE,\' with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot. Packed with play, most sets come complete with themed accessories and a poseable KREON mini figure in robot or human form.

The KRE-O TRANSFORMERS collection will feature classic characters and include a variety of offerings from basic sets priced at approximately $7.99 to deluxe sets priced at approximately $59.99. KRE-O bricks are compatible with most other brick based construction sets on the market. The KRE-O TRANSFORMERS building sets will \'roll out\' in fall 2011.

Highlights from the KRE-O collection include:

KRE-O TRANSFORMERS OPTIMUS PRIME Set
(Ages 8 years & up /Approx. Retail Price: $59.99/Available: Fall 2011)

\'Roll out\' and get hands on with the biggest building set in the KRE-O line up: the KRE-O TRANSFORMERS OPTIMUS PRIME set. Complete with more than 500 pieces, the largest amount featured in any of the 2011 KRE-O sets, builders can assemble the popular OPTIMUS PRIME character in \'vehicle\' mode as the notable semi-hauler or in \'robot\' mode to create the leader of the AUTOBOTS. When in \'vehicle\' mode, the truck\'s removable cab converts into a mini-command station and the trailer opens to fit the two motorcycles and four unique KREON mini figures included with the set. The trailer can also be disassembled and built into a command center playset for the KREON mini figures. When in \'robot\' mode, builders can blast into action with a projectile launching brick! The KRE-O TRANSFORMERS OPTIMUS PRIME set includes orange traffic cones and cool decorative decals. Available at most major retailers nationwide and HasbroToyShop.com.

KRE-O TRANSFORMERS BUMBLEBEE Set
(Ages 7 years & up /Approx. Retail Price: $24.99/Available: Fall 2011)

Bring the popular BUMBLEBEE character to life like never before! The 2-in-1 KRE-O TRANSFORMERS BUMBLEBEE set allows fans to create and recreate their favorite AUTOBOT character in \'robot\' mode or in \'vehicle\' mode. In \'robot\' mode, builders can convert the wings on BUMBLEBEE into a glider for KREON mini figures to balance on. In \'vehicle\' mode, open up the driver\'s door and take up to two KREON mini figures for a spin. Set includes two KREON mini figures and more than 300 pieces. Available at most major retailers nationwide and HasbroToyShop.com.

KRE-O TRANSFORMERS STARSCREAM Set
(Ages 7 years & up /Approx. Retail Price: $29.99/Available: Fall 2011)

Take your construction skills to new heights! Builders can construct the KRE-O TRANSFORMERS STARSCREAM set to form the STARSCREAM character in one of two modes: \'vehicle\' or \'robot.\' In \'vehicle\' mode, builders can open this DECEPTICON \'jet\'s\' canopy to fit a KREON mini figure into the cockpit, blast off removable \'rockets\' and \'turbo thrusters,\' or use the retractable wheels to pretend they\'re taking off the runway. Comes complete with more than 300 pieces and two KREON mini figures. Available at most major retailers nationwide and HasbroToyShop.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company\'s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro\'s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at . © 2010 Hasbro, Inc. All Rights Reserved.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6610254〈=en

SOURCE: Hasbro, Inc.

Litzky Public Relations
Josslynne Welch/Marissa Connelly, 201-222-9118
jwelch@litzkypr.com
mconnelly@litzkypr.com
or
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com

Hasbro Transformers Dark of the Moon and Kre-O press release

TransformerToys.co.uk has been updated with a new news story called Hasbro Transformers Dark of the Moon and Kre-O press release.

Hasbro\'s Transformers Dark of the Moon press release

2011 TRANSFORMERS LINE CAPTURES THE ADVENTURE OF FIRST-EVER 3-D TRANSFORMERS MOVIE

New MECHTECH and CYBERVERSE Lines Lead Next Generation of TRANSFORMERS Action Figures, Vehicles and 3D Character Masks

Pawtucket, R.I., (February 2011) â€" The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), which has become one of the most successful entertainment franchises of the 21st century, reaches new heights in 2011 when the heroic AUTOBOTS and the villainous DECEPTICONS once again invade movie theaters around the world to continue their epic battle. The new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON picks up from the last movie with the DECEPTICONS vowing to avenge their defeat and ultimately results in mysterious ties to the 1960’s space race between the US and USSR. The movie â€" which will be the first-ever TRANSFORMERS film in 3D â€" opens worldwide on July 1, 2011.

The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” fun to legions of kids around the world for more than 25 years with action figures that convert from robot to vehicle and back again. As one of the hottest global entertainment properties, the TRANSFORMERS brand launches a deep and innovative product line in 2011 that captures the excitement of the movie while introducing new play patterns and experiences to the brand for kids and fans alike. Highlights in 2011 include the new MECHTECH and CYBERVERSE action figure segments and SPEED STARS STEALTH FORCE vehicles. Continuing the innovation, the TRANSFORMERS brand is excited to announce the new CINE-MASK 3D role-play masks. These TRANSFORMERS character masks feature built in RealD 3D lenses and can be worn to RealD 3D theater showings or fans can enjoy as a role play item at home to recreate the TRANSFORMERS fantasy. Following are detailed highlights from the new TRANSFORMERS line.

TRANSFORMERS MECHTECH Action Figures

One of the most innovative toy lines in history introduces the next revolution in TRANSFORMERS action figures with the new MECHTECH line. Each TRANSFORMERS MECHTECH figure comes with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. MECHTECH weapons can connect to each other or to TRANSFORMERS MECHTECH figures to “power-up” the figure. Leading the way in this new expression is the MECHTECH ULTIMATE OPTIMUS PRIME action figure, one of the largest, most impressive TRANSFORMERS action figures. Following are highlights of the new MECHTECH line.

TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME Action Figure
(Approximate retail price: $79.99: Ages: 5 & up; Available: 8/1/2011)

With the upcoming TRANSFORMERS: DARK OF THE MOON movie, one of the most iconic characters in the TRANSFORMERS lore will capture the spotlight as his heroic story becomes the focus of the first-ever 3D TRANSFORMERS movie. Now, an action figure befitting such an icon will be available with the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure. The figure includes the AUTOBOT leader’s classic trailer that doubles as a weapons arsenal and is an integral part of the figure’s converting play pattern. The TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME figure features three modes of conversion â€" vehicle, robot, and robot with “mech suit.” â€"The trailer, which serves as a weapons depot and command center, also converts into a “mech suit” that OPTIMUS PRIME shows off when it’s time to rumble. Featuring lights, launching projectiles, electronic battle sounds and OPTIMUS PRIME phrases, this is the must-have item for kids and fans alike. 3 AA batteries included.

TRANSFORMERS MECHTECH LEADER Action Figure Assortment
(Approximate retail price: $39.99: Ages: 5 & up; Available: 5/16/2011)

The TRANSFORMERS MECHTECH action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. The weapons from each figure can connect with weapons from other figures for more powerful play. The TRANSFORMERS MECHTECH TRANSFORMERS LEADER class assortment offers a large scale with tremendous character detail, includes lights and sounds, converts from robot to vehicle and comes with a large MECHTECH weapon. Characters include BUMBLEBEE, IRONHIDE and more. Each figure sold separately. 2 AA batteries included.

TRANSFORMERS MECHTECH VOYAGER CLASS and DELUXE Action Figure Assortments
(Approximate retail price: Voyager $11.99; Deluxe $19.99: Ages: 5 & up; Available: 5/16/2011)

The TRANSFORMERS MECHTECH line of action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. Each figure’s weapon can connect with weapons from other figures for more powerful play. The figures in the TRANSFORMERS MECHTECH TRANSFORMERS VOYAGER CLASS scale convert from robot to vehicle and offer a unique MECHTECH weapon. VOYAGER CLASS characters include OPTIMUS PRIME, IRONHIDE and MEGATRON. The TRANSFORMERS MECHTECH DELUXE figures are the smallest scale of the series and offer a wide breadth of AUTOBOT and DECEPTICON characters, including BUMBLEBEE, RATCHET and STARSCREAM. Each figure sold separately.

TRANSFORMERS CYBERVERSE Line

Collectability has been an inherent part of TRANSFORMERS action figures since their inception over twenty five years ago. The new TRANSFORMERS CYBERVERSE line of action figures is created in a collectable, small scale and features easier robot-to-vehicle conversion than its larger counterparts in the MECHTECH line. The easier conversion and smaller scale allows kids to change the toys from robot to vehicle and play out the TRANSFORMERS fantasy! The new CYBERVERSE line features action figures as well as playsets, including the CYBERVERSE ARK PLAYSET, a TRANSFORMERS spaceship that converts to a battle station. Following are highlights of the new CYBERVERSE line.

TRANSFORMERS CYBERVERSE AUTOBOT ARK Space Craft
(Approximate retail price: $29.99: Ages: 5 & up; Available: 8/1/2011)

No AUTOBOT intergalactic expedition would be complete without the TRANSFORMERS CYBERVERSE AUTOBOT ARK space craft! “Rocketing through space” to take out the menacing DECEPTICONS, the AUTOBOT ship has the ability to change into Battle Station Mode revealing multiple play areas for CYBERVERSE action figures. This playset features electronic lights and sounds, as well as the ability to launch projectiles. There’s also a holding cell for captured DECEPTICONS! Includes one CYBERVERSE LEGION CLASS figure. Additional figures sold separately. 2 AA batteries required.

TRANSFORMERS CYBERVERSE COMMANDER CLASS and LEGION CLASS Action Figure Assortments
(Approximate retail price: COMMANDER CLASS $7.99; LEGION CLASS $4.99: Ages: 5 & up; Available: 5/16/2011)

The TRANSFORMERS CYBERVERSE line of action figures are created in fun, small collectible scales, feature popular characters from the TRANSFORMERS universe and are easy to convert from robot to vehicle! To play out the battle of the AUTOBOTS vs. the DECEPTICONS, the TRANSFORMERS CYBERVERSE COMMANDER CLASS figures come with converting accessories and gear to take the battle to the next level. The TRANSFORMERS CYBERVERSE LEGION CLASS figures sport c-clamp hands that can hold weapons and interact with CYBERVERSE playsets. More than 20 figures exist within the line to collect. Each figure sold separately. Subject to availability.

TRANSFORMERS ROBOPOWER Line

Featuring TRANSFORMERS role-play items as well as action figures and other toys for the younger TRANSFORMERS fan, the new ROBOPOWER line offers the opportunity for kids, and kids at heart, to “live out” the broad TRANSFORMERS fantasy. Following are highlights from the TRANFORMERS ROBOPOWER Line.

TRANSFORMERS CINE-MASK 3D Masks
(Approximate retail price: $9.99: Ages: 5 & up; Available: 5/16/2011)

Get ready for TRANSFORMERS role-play masks that are “MORE THAN MEETS THE EYE!” New to the TRANSFORMERS line, fans can gear up and roll out with the TRANSFORMERS CINE-MASK 3D Masks for an all-new, one-of-a-kind experience. Each role-play mask â€" offered in OPTIMUS PRIME and BUMBLEBEE styling â€" functions as a “battle mask” to play out the TRANSFORMERS fantasy as one of these AUTOBOT characters. Each mask is also equipped with built in RealD 3D lenses that allow fans to watch any RealD 3D compatible movie! Each mask sold separately.

TRANSFORMERS ROBOPOWER ACTIVATORS Assortment
(Approximate retail price: $7.99: Ages: 4 & up; Available: 5/16/2011)

With just a simple push of a button, a child’s favorite TRANSFORMERS character can change from robot to vehicle mode. TRANSFORMERS ROBO POWER ACTIVATORS assortment is a great entry point for younger fans into the world of the TRANSFORMERS brand. Each figure sold separately.

TRANSFORMERS SPEED STARS STEALTH FORCE Vehicles

In the heat of the ongoing epic battle between the AUTOBOTS and DECEPTICONS, both the heroes and villains often need to remain “Hidden in Plain Sight” while in vehicle mode. With the new STEALTH FORCE feature, TRANSFORMERS characters battle in vehicle mode with hidden weapon reveals! The line of SPEED STARS STEALTH FORCE vehicles highlights this element of the TRANSFORMERS fantasy with automatic or simple conversions from traditional vehicle mode to a vehicle battle mode featuring “pop-out” weapons for high-speed battles. Following are highlights from the TRANSFORMERS SPEED STARS STEALTH FORCE LINE.

STEALTH FORCE BUMBLEBEE
(Approximate retail price: $24.99; Ages 4 & up; Available 5/16/2011)

Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” an epic TRANSFORMERS battle with this new vehicle from the SPEED STARS STEALTH FORCE TRANSFORMERS line. For covert combat, watch as select parts of this BUMBLEBEE Chevrolet Camaro vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available. Product does not convert to robot. 3 AAA batteries included.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

© 2010 Hasbro, Inc. All Rights Reserved.

TRANSFORMERS: DARK OF THE MOON, is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.

Hasbro\'s Kre-O press release

Hasbro \'Builds\' Its Portfolio with Introduction of KRE-O, a Unique New Construction Toy Brand
Inaugural KRE-O Building Set Collection Features Popular TRANSFORMERS Characters

PAWTUCKET, R.I., Feb 14, 2011 (BUSINESS WIRE) -- This fall Hasbro, Inc. (NASDAQ: HAS) will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. Similarly, KRE-O will allow Hasbro fans to build and create with their favorite brands like never before.

From favorite characters and high quality materials to unique accessories and collectible mini figures, the KRE-O collection will excite builders of all ages. At launch the KRE-O brand will offer twelve building sets featuring popular TRANSFORMERS characters.

\"Consumers have been asking for something new in the construction category. With our introduction of the KRE-O brand and KRE-O TRANSFORMERS, we are delivering terrific innovation and creativity,\" said John Frascotti, chief marketing officer, Hasbro, Inc. \"With KRE-O TRANSFORMERS, we are giving TRANSFORMERS fans the unique opportunity to build and interact with iconic characters like OPTIMUS PRIME and BUMBLEBEE and several other TRANSFORMERS robots and vehicles as never before.\"

The KRE-O brand brings quality and innovation to the construction aisle. Each KRE-O TRANSFORMERS set is \'MORE THAN MEETS THE EYE,\' with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot. Packed with play, most sets come complete with themed accessories and a poseable KREON mini figure in robot or human form.

The KRE-O TRANSFORMERS collection will feature classic characters and include a variety of offerings from basic sets priced at approximately $7.99 to deluxe sets priced at approximately $59.99. KRE-O bricks are compatible with most other brick based construction sets on the market. The KRE-O TRANSFORMERS building sets will \'roll out\' in fall 2011.

Highlights from the KRE-O collection include:

KRE-O TRANSFORMERS OPTIMUS PRIME Set
(Ages 8 years & up /Approx. Retail Price: $59.99/Available: Fall 2011)

\'Roll out\' and get hands on with the biggest building set in the KRE-O line up: the KRE-O TRANSFORMERS OPTIMUS PRIME set. Complete with more than 500 pieces, the largest amount featured in any of the 2011 KRE-O sets, builders can assemble the popular OPTIMUS PRIME character in \'vehicle\' mode as the notable semi-hauler or in \'robot\' mode to create the leader of the AUTOBOTS. When in \'vehicle\' mode, the truck\'s removable cab converts into a mini-command station and the trailer opens to fit the two motorcycles and four unique KREON mini figures included with the set. The trailer can also be disassembled and built into a command center playset for the KREON mini figures. When in \'robot\' mode, builders can blast into action with a projectile launching brick! The KRE-O TRANSFORMERS OPTIMUS PRIME set includes orange traffic cones and cool decorative decals. Available at most major retailers nationwide and HasbroToyShop.com.

KRE-O TRANSFORMERS BUMBLEBEE Set
(Ages 7 years & up /Approx. Retail Price: $24.99/Available: Fall 2011)

Bring the popular BUMBLEBEE character to life like never before! The 2-in-1 KRE-O TRANSFORMERS BUMBLEBEE set allows fans to create and recreate their favorite AUTOBOT character in \'robot\' mode or in \'vehicle\' mode. In \'robot\' mode, builders can convert the wings on BUMBLEBEE into a glider for KREON mini figures to balance on. In \'vehicle\' mode, open up the driver\'s door and take up to two KREON mini figures for a spin. Set includes two KREON mini figures and more than 300 pieces. Available at most major retailers nationwide and HasbroToyShop.com.

KRE-O TRANSFORMERS STARSCREAM Set
(Ages 7 years & up /Approx. Retail Price: $29.99/Available: Fall 2011)

Take your construction skills to new heights! Builders can construct the KRE-O TRANSFORMERS STARSCREAM set to form the STARSCREAM character in one of two modes: \'vehicle\' or \'robot.\' In \'vehicle\' mode, builders can open this DECEPTICON \'jet\'s\' canopy to fit a KREON mini figure into the cockpit, blast off removable \'rockets\' and \'turbo thrusters,\' or use the retractable wheels to pretend they\'re taking off the runway. Comes complete with more than 300 pieces and two KREON mini figures. Available at most major retailers nationwide and HasbroToyShop.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company\'s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro\'s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at . © 2010 Hasbro, Inc. All Rights Reserved.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6610254〈=en

SOURCE: Hasbro, Inc.

Litzky Public Relations
Josslynne Welch/Marissa Connelly, 201-222-9118
jwelch@litzkypr.com
mconnelly@litzkypr.com
or
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com

Takara-Tomy Dark of the Moon promotion Targetmaster

TransformerToys.co.uk has been updated with a new news story called Takara-Tomy Dark of the Moon promotion Targetmaster.

Snakas has updated Autobase Aichi with information on a new Yodobashi Camera exclusive Micron Spoilport.

If you spend over 3000 Yen on Autobot Alliance figures (or Movie Masterpiece Bumblebee or MP Rodimus Convoy) at Yodobashi Camera Multimedia Akiba store after 5th of March, you’ll receive the exclusive Minicon figure.

Spoilsport is a recolour, in reverse colours, of Transformers United Targetmaster Recoil who in turn was a reccolour of Transformers Power Core Combiners Airlift

Dark of the Moon toy images

TransformerToys.co.uk has been updated with a new news story called Dark of the Moon toy images.

ACToys member b.o.t has posted several new images of upcoming Transformers Dark of the Moon toys.

Autobot Topspin
Autobot Ratchet
Roadbuster
Deluxe Bumblebee
Jolt
Voyager Shockwave
Skyhammer­ ­

From the Big Screen to the Auction Block - Transformers get their own Live Auction!

TransformerToys.co.uk has been updated with a new news story called From the Big Screen to the Auction Block - Transformers get their own Live Auction!.

FOR IMMEDIATE RELEASE
Contact:
Christopher Noon, Auctioneer PA LIC #AU005664
TheBigToyAuction.comaq
1454 Locksley Drive
Bethlehem, PA  18018
Phone: 610-997-0165
http://TheBigToyAuction.com
info@TheBigToyAuction.com the Big Screen to the Auction Block - Transformers get their own Live Auction!

From

More than 25 years ago, the Hasbro Toy Company forever changed the face of Action Figures with the introduction of the Transformers brand of converting toys.  Because of the unique engineering and styling of these toys, kids no longer had to choose between buying an action figure and buying a toy car or vehicle.  With Transformers, they could have both.

But it wasn\'t just the design elements of these new toys that attracted a whole generation of fans.  It was the characterization and personalities the creators of the brand decided to give each figure through careful promotion of comic books and cartoon series that has made the brand a fan favorite and one of the most popular and best selling toy lines even three decades later.

To celebrate the brand and it\'s millions of fans throughout the years, a new Live-Auction by TheBigToyAuction.com will spotlight the brand with it\'s upcoming \"Roll Out and Bid\" Sale.  The Live-Auction Event scheduled for Sunday, February 27th, beginning at 3:00 PM EDT, will feature a retrospective of Transformers toys ranging from vintage \'80\'s figures right up through the modern toys of today and includes various merchandising tie-ins and exclusives throughout the Transformers\' nearly 30 year run.

Highlights include a collection of ephemera ranging from file card \"tech specs\", Artwork and post cards, exclusive figures from past sold-out \"Botcon\"  conventions, and a wide range of vintage Generation 1 and 2 figures including the much sought after character Fortress Maximus - the largest Transformers figure ever produced, standing at over 2 feet tall in robot mode.

As with past TheBigToyAuction events, the auction will combine traditional bid-calling with streaming internet technology to allow bidders at home to interact with the fast-paced streaming audio as if they were already in the room at the event themselves.  For those wishing to just browse and listen in, the online catalog, featuring brief descriptions and multiple photographs of the over 200 lots available acts as an online museum of sorts, chronicling the rich history of the brand.The Live-Auction event kicks off Sunday, February 27th, starting at 3:00 PM EDT.  Registration and pre-bidding are already open online at http://TheBigToyAuction.com.

For information: http://www.TheBigToyAuction.com or
Contact: info@TheBigToyAuction.com
Phone: 610-997-0165

 

New Episode 7 clip

TransformerToys.co.uk has been updated with a new news story called New Episode 7 clip.

MTV and The Hub\'s facebook page ­have both been updated with a short clip from Transformers Prime Episode 7 Scrapheap

KO Fort Max cancelled

TransformerToys.co.uk has been updated with a new news story called KO Fort Max cancelled.

KO Toys have announced that the manufacturer of the planned knock off Fortress Maximus has confirmed the toy has been cancelled. With an expected price point of 400 dollars, it is said they believe the issue was the cost.

Botcon 2011 Wildrider revealed

TransformerToys.co.uk has been updated with a new news story called Botcon 2011 Wildrider revealed.

The Botcon website has been updated with the images of the 4th member of the Stunticons, Wildrider. The figure is a recoloured version of Lockdown but with a new head sculpt. You can view the images below.­

­

BotCon set to have 6 Decepticons

TransformerToys.co.uk has been updated with a new news story called BotCon set to have 6 Decepticons.

Derrick Wyatt has confirmed that Motormasters \"Stunt Convoy\" will contain 6 memebers.  5 Stunticons and an extra, un named, member.  We are likely to see G2 Breakdown in there somewhere, probably the custom contest.  Another popular theory is that Wasp will be produced, as a green Bumblebee (which is very easy to do), or an animated transforming version of the black car chest plate of Menasor (which we used to call Black Knight).

@BotCon Technically there are SIX members in Motormaster\'s Stunt Convoy. I suppose if they are all truly Stunticons or not is debatable.

New Cassette Transformer

TransformerToys.co.uk has been updated with a new news story called New Cassette Transformer.

Too late to sneak into the background of Transformers Animated, or to be including in the Allspark Almanac, Derrick J Wyatt has put his creative juices together to create the latest \"cassettecon\", a Shattered Glass Manatronee.

The Ark Addendum - The Core part 1 and Ron Friedman scripts

TransformerToys.co.uk has been updated with a new news story called The Ark Addendum - The Core part 1 and Ron Friedman scripts.

Jim Sorenson has updated his blog, The Disciples of Boltax, with a new Ark Addendum entry entitled \"The Ark Addendum - The Core part 1 and Ron Friedman scripts\".  Jim blogs that \"since this seems to be working out pretty well, I\'ve decided to do another incomplete Ron Friedman script, with accompanying designs.  This week, it\'s The Core.\" and as well as including some more model sheets Jim has also uploaded the script from the episode to MegaUpload that you can download here.

Hasbro 3D Transformers Face Masks to be released 6 weeks before DotM

TransformerToys.co.uk has been updated with a new news story called Hasbro 3D Transformers Face Masks to be released 6 weeks before DotM.

According to PC Magazine, Hasbro\'s 3D Transformers facemasks, which are a cross between new 3D glasses and the Optimus Prime / Bumblebee voice changer are due for release on May 16t, six weeks before the release of Transformers Dark of the Moon.

\"The Transformers Cine-Power 3D Masks are RealD-compatible passive 3D glasses built into plastic masks shaped like the faces of Optimus Prime and Bumblebee, from the upcoming film Transformers: Dark of the Moon. The masks will work with any RealD movie theater, and are compatible with Vizio Cinema 3D HDTVs and other passive 3D HDTVs. They will retail for $9.99, and will start shipping to stores May 16, six weeks before the film\'s release.\" report PC Mag.

Transformers Prime return to the Hub gains serious ratings boost

TransformerToys.co.uk has been updated with a new news story called Transformers Prime return to the Hub gains serious ratings boost.

The Hub has issued the following press release regarding Transformers Prime\'s return to The Hub this past week.

Highly Anticipated Series Premiere of TRANSFORMERS PRIME on The Hub Blasts Ratings

-- Episode is The Hub’s Best-Ever Series Premiere; Generates Quadruple Digit Percentage Gains Across Key Demographics --

(Los Angeles, Ca.) The lure of the ongoing battle between the Autobots and the Decepticons for control of the Earth, and the introduction of a new character drove huge ratings increases with the Friday, February 11, premiere of the series \"Transformers Prime\" on The Hub, a television network for children and their families. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

The strong performance of the eagerly awaited CGI-animated series from Hasbro Studios, which included the unveiling of the newest character, Skyquake, was the best-ever series premiere for The Hub among Households. The episode also generated massive time period increases versus prior four-week averages across virtually all of the network\'s key target demographics including Kids 2-11 (+1350%), Kids 6-11 (+1250%), Adults 18-49 (+2700%), Women 18-49 (+4000%), Persons 2+ (+1618%) and Households (+1333%). Also, Men 18-49 increased by +2050%.

In addition, the strong performance of \"Transformers Prime\" boosted significantly the audiences for its lead-in and lead-out series versus prior four-week averages. \"G.I. Joe Renegades\" (6 p.m. ET) delivered solid gains among Kids 2-11 (+51%), Kids 6-11 (+64%), Boys 2-11 (+86%), Boys 6-11 (+76%, 30,000), Adults 18-49 (+108%), Women 18-49 (+100%), Persons 2+ (+54%) and Households (+85%). \"Family Game Night\" (7 p.m. ET) saw increases in key demographics including Kids 2-11 (+23%).

Highlights for the week include:

Programming Highlights, \"Transformers Prime\":

* Friday\'s series premiere of \"Transformers Prime\" (6:30 p.m. ET) was The Hub\'s best-ever regular series premiere by delivery with Households (172,000).

* Quadruple-digit percentage time period (Fri, 6:30 p.m. ET) increases from the prior four-week average in virtually all key demos including: Kids 2-11 (+1350%, 145,000), Kids 6-11 (+1250%, 81,000), Adults 18-49 (+2700%, 84,000), Women 18-49 (+4000%, 41,000), Persons 2+ (+1618%, 292,000) and Households (+1333%, 172,000). Men 18-49 increased by +2050% (43,000).

* The same was true for boys, girls and pre-schoolers, as all these demos were up by huge gains in the time period: Boys 2-11 (+1650%, 105,000), Girls 2-11 (+1200%, 39,000), Boys 6-11 (+1600%, 68,000), Girls 6-11 (+550%, 13,000), Kids 2-5 (+1475%, 63,000), Boys 2-5 (+1750%, 37,000) and Girls 2-5 (+1200%, 26,000).

Other Programming Highlights:

* \"G.I. Joe Renegades\"(6 p.m. ET, the lead-in to \"Transformers Prime\"), gained from the prior four-week time period average among: Kids 2-11 (+51%, 56,000), Kids 6-11 (+64%, 36,000), Adults 18-49 (+108%, 50,000), Women 18-49 (+100%, 28,000), Persons 2+ (+54%, 128,000), Households (+85%, 74,000), Boys 2-11 (+86%, 39,000) and Boys 6-11 (+76%, 30,000).

* The strong premiere of \"Transformers Prime\" also boosted the lead-out, as \"Family Game Night\" (7 p.m. ET) saw gains among Kids 2-11 by +23%, (87,000) versus the prior four-week average.

* \"Dan Vs.\" (Saturday, 8 p.m. ET) scored significant delivery increases against the prior four-week time period average among key demos, including Households (+28%, 68,000), Kids 2-11 (+169%, 94,000), Kids 6-11 (+200%, 81,000), and Persons 2+ (+65%,119,000).

* \"R.L. Stine\'s The Haunting Hour\" (Saturday, 8:30 p.m. ET) earned delivery increases against the prior four-week time period average among key demos, including: Households (+30%, 82,000), Kids 2-11 (+100%, 82,000), Kids 6-11 (+68%, 57,000), Adults 18-49 (+12%, 38,000), and Persons 2+ (+45%,145,000).

Co-Viewing and Reach:

* For this week, The Hub was the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. Thirty six percent (36%) of Kids 2-11 watched with an Adult 18-49, out-performing Nickelodeon (23%), Disney Channel (21%) and Cartoon Network (20%).

* This weekend (multiple telecasts), \"Transformers Prime\" reached more than 1 million unique, unduplicated Persons 2+.

Competitive Highlights:

* The series premiere of \"Transformers Prime\" beat nickToons head-to-head in delivery in the time period with several key demos, including Households (+35%), Persons 2+ (+64%), Kids 2-11 (+71%), Boys 2-11 (+228%), Kids 6-11 ( +113%), Boys 6-11 (+152%), Girls 6-11 (+18%), Adults 18-49 (+105%), Men 18-49 (+43%) and Women 18-49 (+273%).

Source: Nielsen Media Research; program based dayparts; most current; 2/11/11 vs. 2/4/11 or vs. 1/14/11-2/4/11, growth by (000). Co-viewing in NPower.

About The Hub
The Hub, is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery\'s library of award-winning children\'s educational programming; from Hasbro\'s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Masterpiece Rodimus Convoy review and image gallery now online

TransformerToys.co.uk has been updated with a new news story called Masterpiece Rodimus Convoy review and image gallery now online.

I have uploaded my review and image gallery of the Masterpiece Rodimus Convoy figure that I recently picked up whilst in Japan.  I had heard a lot of complaints about the QC on the figure, though I can not say I noticed that many, if any, with mine.  My review covers the issues that I found with the toy as well as the positives.  Overall, I rate him as the 3rd best figure in the series behind Grimlock and Prime

Transformers Dark of hte Moon onset images

TransformerToys.co.uk has been updated with a new news story called Transformers Dark of hte Moon onset images.

­ FOR IMMEDIATE RELEASE  -Feb. 15, 2011

“TRANSFORMERS: Dark of the Moon” Stars Josh Duhamel, Rosie Huntington-Whiteley and Director Michael Bay Serve as the Grand Marshals of the Daytona 500 NASCAR Stock Cars Featured as Characters in “TRANSFORMERS: Dark of the Moon” â€" First Official Appearance Anywhere

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AYTONA BEACH, Fla. â€" The stars of “TRANSFORMERS: Dark of the Moon”â€" Josh Duhamel, Rosie Huntington-Whiteley and director Michael Bay â€" will serve as the Grand Marshals for 53rd running of the Daytona 500 on Sunday, Feb. 20, 2011, airing at 12 p.m. ET on FOX. As Grand Marshals, the TRANSFORMERS cast will deliver the four most famous words in motorsports â€" “Gentlemen, start your engines.”

In addition, the modified NASCAR stock cars featured in the movie will make their first public appearance by leading the 43-car field during the pace laps of “The Great American Race,” the kick-off event to the 2011 NASCAR Sprint Cup Series season.

The Daytona 500 will not be Bay or TRANSFORMERS’ first introduction to the NASCAR world. In 2009, Bay piloted the official pace car at a NASCAR Sprint Cup race to promote the DVD release of “TRANSFORMERS: Revenge of the Fallen.” NASCAR drivers Jeff Gordon and Ryan Newman also took part, racing with branded images of opposing AUTOBOTS and DECEPTICONS on their cars and uniforms. Bay credits his vision to include NASCAR stock cars in the new TRANSFORMERS film to this experience.

“We’re honored to have the stars and director from this blockbuster film franchise “TRANSFORMERS: Dark of the Moon” serve as Grand Marshals of ‘The Great American Race,’” Daytona International Speedway President Joie Chitwood III said. “As an added bonus for our fans, three cars from the movie will be on location during Speedweeks and we all look forward to watching them lead the field for the 53rd running of the Daytona 500 on the newly paved racing surface.”

In the days leading up to the Daytona 500, race fans can view the TRANSFORMERS NASCAR stock cars at the Chevy Display located in the Midway outside Turn 4.

Tickets for Speedweeks 2011 events, including the 53rd annual Daytona 500, are available online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Fans can stay connected with Daytona International Speedway on Twitter (www.twitter.com/disupdates) and Facebook (www.facebook.com/DaytonaInternationalSpeedway)

­ HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro, Inc. © 2011 Hasbro. All Rights Reserved.

Botcon 2011 Wildrider to be Lockdown remold

TransformerToys.co.uk has been updated with a new news story called Botcon 2011 Wildrider to be Lockdown remold.

Fun Publications have revealed via the Botcon Twitter page that the Botcon 2011 Wildrider figure will use the Lockdown mold but with a new head sculpt designed by Derrick Wyatt.

\"Thurs Stunticon reveal. Wildrider. Mold. LOCKDOWN. Amazing NEW head design by @DerrickJWyatt. That plus color scheme makes him look tot dif.\" they tweeted.

Roll on Thursday, that\'s all I can say

Episode 7 Scraphead click

TransformerToys.co.uk has been updated with a new news story called Episode 7 Scraphead click.

­Transformers Prime fans may enjoy this sneak peak at Episode 7, Scraphead

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Botcon Wildrider mold to be revealed today

TransformerToys.co.uk has been updated with a new news story called Botcon Wildrider mold to be revealed today.

The Botcon twitter account was updated a lot yesterday evening with some comments on a 20 minute preview screening of Transformers: Dark of the Moon where they describe the 3D as amazing and the visuals as \"like nothing we\'ve seen before\".

However in specific Botcon news they also the following comment \"Want Some Stunticon news? ok. Will reveal mold choice in morning!\".  So later today there should be the announcement of which mold, with a new head, will be used for Wildrider.  We at Transformers At The Moon are speculating that it will be Sentinal Prime with the offroad truck being a play of the \"Wild\" part of the his name,

Derrick Wyatt posts sketches of Animated style Predaking and Bruticus

TransformerToys.co.uk has been updated with a new news story called Derrick Wyatt posts sketches of Animated style Predaking and Bruticus.

Derrick J Wyatt, father of Transformers Animated, has posted two images on TwitPic showing his vision of what an Transformers Animated Predaking and Transformers Animated Bruticus would look like.  You can view the original posts here and here as well as mirrored below.

Over 300 images from the Winter Wonderfest now online

TransformerToys.co.uk has been updated with a new news story called Over 300 images from the Winter Wonderfest now online.

I have finally sorted out my holiday photographs and, as such, I have create a new image gallery containing over 300 images from the Winter Wonderfest 2011.  The images include photos of this years exclusive garage kits including Star Saber, Soundwave, Starscream and Bumblebee.  You\'ll also be able to see a selection of the Transformers figures that were on sale at the various stands during the event along with other toylines and cosplayers.

Episode Stills from Transformers Prime Episode 6 now online

TransformerToys.co.uk has been updated with a new news story called Episode Stills from Transformers Prime Episode 6 now online.

I have added over 400 stills from Transformers Prime Episode 6 to a new image gallery entitled Masters and Students which you can find within the Cartoon area of the website.  All images are high-resolution.  My review of the episode will be added at a later date.

I\'m having some troubles with my transformers-prime.com domain but that should be resolved within the next 24 hours after which you will also be able to find the image gallery on that site