Hasbro announce that they will ditch all wire ties at the end of the year

TransformerToys.co.uk has been updated with a new news story called Hasbro announce that they will ditch all wire ties at the end of the year.

As you have probably noticed on recent Transformers releases, Hasbro Inc have replaced the wire ties that hold the toys into their boxes with paper based ones.  Well now they have announced that starting at the beginning of 2011 they will eliminate all plastic ties on all of their products.  The move is apart of a larger attempt by the toy manufacturer to move towards using more renewable materials.“Hasbro’s commitment to sustainability has been, and continues to be a high priority in virtually all facets of our operations,” said Brian Goldner, Hasbro’s President and CEO. “The company’s ongoing focus on sustainability is critically important to Hasbro and to the consumers around the world who enjoy our brands and products. Importantly, we will be taking additional steps in the area of sustainability going forward, building upon what we have already accomplished in recent years.” he went on to say.

In addition to the change in plastic ties, Hasbro Inc have set themselves the goal that at least 75% of its paper packaging will consist of recycled material or from sustainable forests for 2011 with this figure rising to 90% by 2015.  They are also looking to recruit a Director of Product and Packaging Sustainability into their operations.