Simon Furman blogs Nefarious Issue 5

TransformerToys.co.uk has been updated with a new news story called Simon Furman blogs Nefarious Issue 5.

Transformers own legendary scribe Simon Furman has updated his blog with a new article entitled Script (W)Rap â€" Nefarious #5

\"As, once again, we’re reasonably close to publication date, this script (w)rap also serves as pre-release teaser for Transformers: Nefarious #5, the penultimate issue of the official comic book sequel to Transformers: Revenge of the Fallen. Spoilers ahoy, though as always I will try not to give away too much here. So â€" the pieces are all in place. Soundwave has tried and failed to crack the remarkably resilient nut that is The Initiative (the human organization with some long-standing ties and kind-sized grudges to/against the earliest Transformers to reach Earth â€" Seekers). So now it’s a joint offensive, Soundwave and the Autobots â€" together. But first they have to find the Initiative, who â€" it soon becomes apparent â€" aren’t just going to sit still and wait for the next attack. And just what did (or who did) happen to Soundwave last issue? What isn’t he telling his newfound Autobot allies? And just who is the Seeker incarcerated within the Initiative’s base? Carter Newell, the embittered and vengeful mastermind behind the Initiative, takes a big step towards the glorious realization of a plan seventy years in the making. Trouble is, in achieving his ends, he may also wipe out the entire world! Story is by me, art by the ever-magnificent Carlos Magno. The issue should be in stores on 14th (US) or 15th (UK) of July.\"

Visit Simon\'s blog to leave him your comments and to view the cover art

Double XP Weekend on Transformers War For Cybertron

TransformerToys.co.uk has been updated with a new news story called Double XP Weekend on Transformers War For Cybertron.

Activision and High Moon Studios have announced that they will be running a double reward weekend on Transformers War For Cybertron­ \"Be sure to get your Multiplayer matches on this weekend as we double all XP rewards! Sign in after 6:00pm PST on Friday to take advantage of this boost while it lasts.\"

Masterpiece Sleep Mode Convoy released in Japan

TransformerToys.co.uk has been updated with a new news story called Masterpiece Sleep Mode Convoy released in Japan.

The latest Masterpiece figure Sleep Mode Convoy has now been released in Japan.  As you may recall we will hopefully be selling a couple of these at Auto Assembly 2010 next month here within the UK (if they arrive in time)

5th aution for Custom Colour G1 Convoy

TransformerToys.co.uk has been updated with a new news story called 5th aution for Custom Colour G1 Convoy.

AirWonderStories has put up a 5th listing for the Lucky Draw Robot Master Colouring Competion G1 Convoy figure on Yahoo Japan.

The figure has previously only been sold on Yahoo Japan and was originally a Colouring Competition prize, limtied to ten, via TV Magazine.­

You can find more pictures of this toy in our Custom Colour G1 Convoy Gallery­

Battle Ops Bumblebee released at UK retail

TransformerToys.co.uk has been updated with a new news story called Battle Ops Bumblebee released at UK retail.

Our thanks go out to Mr Neurie for reporting a sighting of Batle Ops Bumblebee in The Entertainer in Westfield.  He was priced at £69.99.  You can view an image of the toy on the shelves below.

Power Core Combiners TV Commercial

TransformerToys.co.uk has been updated with a new news story called Power Core Combiners TV Commercial.

The TV advert for the Transformers: Power Core Combiner figures that recently started to air in Australia and New Zealand has been posted on YouTube for everyone else to view.  You can watch the video using the plug-in below.­

Secrets of the Almanac updates

TransformerToys.co.uk has been updated with a new news story called Secrets of the Almanac updates.

Jim Sorenson and co have updated the Disciples of Boltax blog recently with more \"Secrets of the Almanac\" entries.  The posts are previews for the soon to be released Transformers Animated Allspark Alamanc Part II.  First up was a post on the 28th that included a image of a hardcopy of an unreleased Maurader Megatron triple-changer toy that would have been released had the line continued.  This was followed up this morning by another new entry entitled \"Secrets of the Almanac Part 3\".  Click the links to read the articles as well as viewing some of the preview images.

Generations Darkmount AKA Straxus toy image gallery

TransformerToys.co.uk has been updated with a new news story called Generations Darkmount AKA Straxus toy image gallery.

KOToys.com have posted an image gallery of the forthcoming Transformers Generations Darkmount Figure which you can view by visiting their message board here.

Round-up of the Hasbro designers panel from Botcon 2010

TransformerToys.co.uk has been updated with a new news story called Round-up of the Hasbro designers panel from Botcon 2010.

Here is a round up of what was said during the Hasbro designer panel at Botcon 2010.

The Hasbro team on the panel were Eric Seibenhaler, Bill Rawley, Joe Kline, Lenny Kanziga, Chris Oliverie and Lenny Panzica.  With the last two being new members of the team.  Joining them from Takara-Tomy was Mr Yake.

G1 Legends Optimus Prime, Starscream, Prowl and Megatron (gun), all with rubsigns.  Megatron can be held by Starscream

Scout Class Windcharger with flip out magnet weapons

Darkmount recoloured as Skullgrin with a new ram skull head.

Deluxe class Scourge (white stealth jet)

War For Cybertron Cliffjumper

Generations.  Tunderwing (deluxe), Tracks (deluxe with three modes), Mindset (Hailstorm remould with nerw head), Jazz (with speakers), Perceptor (transforms into a truck based on TF Animated).  Perceptor recolour with new head to be Reflector.  Grappel also shown as is Inferno with a new head.  Highbrow, Lugnut (new mold based on a WWII Bomder)

Voyager Class Fallen

Powercore combiners Heavytread with Groundspike.  Skyhammer with Airlift.  5-pack Constructicons.  Dinobot set with the body being a Styracosaurus but in Slag\'s colour scheme.

They talked about some new story ideas  / concepts they are working on, showing original 13 AlphaTrion.  Alpha Trion is shown holding a book and quil, and basically is a scribe recording events and knowledge.

Liege Maximo is the second with a Greek Mythology based design

Vector Prime is the third.  He is described as a time/space warrior with golden armour

Prima is the fourth, the first of the Primes.  A warrior of the light, he is all white with a broadsword

Megatronus if the fifth, a blakc and red robot with a fusion cannon.  He\'s head is based on the Decepticon symbol.  He sets himself on fire and becomes known as The Fallen.

Battle Ops Bumblebee comes with an easter egg.  If you keep operating the sounds he plays the G1 theme.

Transformers Prime.  Eric is designing Bulkhead for the show.  There will be a new Kup coming.  They want to dso more humans and cassettes.

After Dinobot being voted in to the Hall of Fame, Hasbro would now like to re-vist Beast Wars.

No plans at the moment for War For Cybertron Trypticon or Omega Supreme.

No chance of new toys for Japanese Animated release as the tools no longer exist.

On Airachnid Aaron said to wait and see, that they copyright a lot of names but people will find out in time.

Figure King, Dengeki Hobby and Hyper Hobby Scans

TransformerToys.co.uk has been updated with a new news story called Figure King, Dengeki Hobby and Hyper Hobby Scans.

We have added four new Japaense hobby magazine galleries to the website for your viewing pleasure.  Each of the galleries contain about four pages of Transformers related items. The galleries are:

Figure King Issue 149

Dengeki Hobby June 2010

Dengeki Hobby July 2010

Hyper Hobby July 2010

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Botcon 2011 Website goes live

TransformerToys.co.uk has been updated with a new news story called Botcon 2011 Website goes live.

Botcon.com have announced the initial details for their 2011 convention.  The event will take place in Pasadena, California within the United States (a popular location for Botcon) and will take place between June 2nd and June 5th.  Check out the Botcon 2011 website here.

Images of more Hunt for the Decepticon figures

TransformerToys.co.uk has been updated with a new news story called Images of more Hunt for the Decepticon figures.

Following on from their panel yesterday Hasbro put more toys on display at Botcon of some of the new Hunt For The Decepticon figures.  You can take a look at them by viewing this gallery over on TFW2005.com

Images of Toy Hobby Market Exclusive Primus and Tokyo Toy Show Exclusives

TransformerToys.co.uk has been updated with a new news story called Images of Toy Hobby Market Exclusive Primus and Tokyo Toy Show Exclusives.

TFW2005.com member DrillBit has posted some images of more upcoming Japanese exclusive figures.  The first is an image of the Tokyo Toy Show exclusives which are a repaint of the Transformers Revenge of the Fallen NEST Mindwipe and Skystalker figures into Generation Two Dreadwind and Smokescreen along with a Transformers Animated exclusive white repaint of Prowl who is called Elite Guard Prowl.  Prowl will cost 2,500 yen and Dreadwing / Smokescreen will be 5,500yen. The figures will be available at the TakaraTomy booth on the 17th and 18th July as well as having a limited number available on e-Hobby.  Like other exclusives of a similar vein, the figures will be limited to a few thousand.

Next is an image of another \"Welcome to Transformers 2010\" figure that will be sold as a Toy Hobby Market exclusive.  The figure is Primus and is a recolour of the Transformers Cybertron / Galaxy Force Primus figure.  No word yet on whether the figure will be limited to 2010 pieces like Sleep Mode Convoy (wh­o was also limited to 2 pieces per person) or whether he will be produced in higher quantities with an unlimited amount like the Unicron figure (both of these figures will be available in limited quantities from Transformers At The Moon so we may also offer the Primus figure as well).  Primus is out in October and costs 9,450yen.

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New image of Botcon Slicer and Botcon Double Punch in bags

TransformerToys.co.uk has been updated with a new news story called New image of Botcon Slicer and Botcon Double Punch in bags.

­A couple of auctions have appeared on Taobao that show two more Botcon toys in packging, both based on Generation 1 Actionmasters.  The first is the Slicer, the blue Wheeljack and the second is based on the Action Master Elite Double Punch and is a recoloured Energon Scorponok.  You can see the new images below and images of the original toys by clicking the previous links.

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Auto Assembly closes in on yet another European record

TransformerToys.co.uk has been updated with a new news story called Auto Assembly closes in on yet another European record.

The Auto Assembly Twitter page have been updated with a Tweet stating \"Over 400 people now registered for Auto Assembly 2010! New record here we come...\", which is, of course, in reference to the European Transformers record which was broken by last years Auto Assembly Event which saw 501 attendees over the weekend.

Auto Assembly 2010 is on between the 13th - 15th August 2010 in Birmingham England.  Visit the Auto Assembly website to book tickets and for more information.

BotCon Double Punch and Slicer revealed

TransformerToys.co.uk has been updated with a new news story called BotCon Double Punch and Slicer revealed.

Thanks to two Taobao auctions the world has now found out that two of the remaining BotCon 2010 figures will be Double Punch and ­Slicer (both based on European Exclusive Action Masters).

Double Punch is a recoloured Transformers Energon / Transformers Superlink Scorponok whilst Slicer is a recoloured Transformers Energon / Transformers Superlink Downshift.

The ­original Double Punch toy was one of the Action Master Elites, the European Exclusive Transforming Action Masters whilst Slicer­ was a recoloured version of Action Master Wheeljack

New images of Hunt for the Decepticon Sandstorm and Tracker Hound

TransformerToys.co.uk has been updated with a new news story called New images of Hunt for the Decepticon Sandstorm and Tracker Hound.

KOToys.com have posted some images of the upcoming Transformers Hunt For The Decepticons Sandstorm and Tracker Hound figures which you can find here.

HFTD Seaspray and Breacher combiend images

TransformerToys.co.uk has been updated with a new news story called HFTD Seaspray and Breacher combiend images.

KO Toys has supplied Seibrtron.com with images of the Transformers Hunt for the Decepticons Seaspray and Breacher combined in vehicle mode.

Don\'t get too excited though, as the smaller figure (Breacher) just fits in the back of Seaspray

HFTD Insecticon

TransformerToys.co.uk has been updated with a new news story called HFTD Insecticon.

KO Toys has updated it\'s site with images of Transformers Hunt for the Decepticons Insecticon.

The figure has an interesting insect mode and four arms whilst in robot mode.

Video from set of TF3

TransformerToys.co.uk has been updated with a new news story called Video from set of TF3.

YouTube user nando323 has posted a video on You Tube titled Transformers 3 Movie filming on 43th Street and Main in which you can make out the vehicle representations of Bumblebee along side the Ferrari 458 Italia and the Convertible Corvette Stingray.

Transformers Revenge of the Fallen Sideswipe originally used the Corvette mode, so it is highly likely this will simply be an upgraded form for that character.  Sideswipe had a short role and one line in the second live action Transformers Movie.

The chara­cter represented by the Ferrari is still unknown.

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For Â­those wondering, Mattle now has the rights to the original Corvette Stingray car (for toy representations), so the change in model with keep the agreement between GM and Hasbro.

Eight Weeks Until Auto Assembly 2010

TransformerToys.co.uk has been updated with a new news story called Eight Weeks Until Auto Assembly 2010.

­­Eight Weeks Until Auto Assembly 2010...

If you haven\'t already bought your ticket yet, there are now just under eight weeks to go until Europe\'s largest Transformers convention, Auto Assembly 2010 and tickets are selling FAST!!

This year is going to be bigger and better than ever with our most exciting programme of activities and guests yet. The convention is taking place between Friday 13th - Sunday 15th August 2010 at the The Holiday Inn Birmingham City Centre, Birmingham, England.

As always it will be a packed weekend featuring guest panels, toy and art displays, dealers, comic guests, free autograph sessions, our new Game Zone showcasing 25 years of Transformers video games from the first ever game released for the Commodore 64 right up to War For Cybertron with almost every game being playable over the weekend, free workshops run by many of our guests, dedicated childrens programming, video screenings and so much more to be announced!

There will also be Friday and Saturday evening programmes, exclusive for weekend attendees and the Saturday evening will play host to a party, a concert by rock band Next Of Kin (including a Transformers themed set with music from the 1986 animated movie!), musical performances by Scott McNeil and Garry Chalk, costume competition, and our voice actors will take to the stage to perform a BRAND NEW script written by Simon Furman and we have a few more surprises in store...!

We believe that this is our best guest line-up ever for Auto Assembly. We have three guests of honour for the convention - Garry Chalk, Scott McNeil and Derrick J Wyatt and no less than 8 comic guests - Simon Furman, Nick Roche, Guido Guidi, Simon Williams, Liam Shalloo, Kris Carter, Jason Cardy and Kat Nicholson and all our guests will be signing autographs and available to meet fans all weekend and each will take to the stage for a Q&A session during the convention. Most of our comic guests will also be sketching for attendees.

Because of the venue size, we are restricting attendance to a MAXIMUM of 550 people at the convention per day which will be made up of a combination of weekend and one-day attendees and once we hit that total we will be CLOSING registrations so if you want to attend Europe\'s largest Transformers convention, you need to hurry and get your tickets now as we have already had just under 400 pre-registrants! With an estimated total allowance of 625, and us about to enter our bookings \"rush period\", you need to book sooner rather than later to avoid disappointment!

Despite our running costs increasing for this year, we have frozen ticket prices from Auto Assembly 2009 and they are £45 for adults and £35 for children, students and senior citizens, with under 5s admitted free. Family tickets (2 adults and 2 children) are available for £145. Single day passes are available at reduced rates but these are VERY limited and start from just £18 but these are selling fast and we now only have TWENTY Saturday tickets remaining. If you can\'t make it, we have our excellent Non-Attendee Pack with prices starting from £70!

For those of you planning on attending from outside the UK, it\'s a lot cheaper than you might think... with the current state of the pound, many currencies are faring quite well at the moment and flights to the UK are not too expensive. For example, if you are travelling from the USA, you could cover your flight, registration AND hotel accommodation for under $1,500!!

For more details on the convention, to see a full list of all the guests and activities taking place over the weekend, or to book your tickets, visit the website at www.autoassembly.org.uk

We hope to see you all in August 2010.

The Auto Assembly 2010 Team

Web: www.autoassembly.org.uk
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://autoassembly.proboards.com
Email: autoassembly@aol.com
Tel: +44 (0)7860 948296

Auto Assembly 2010 is sponsored by www.transformertoys.co.uk and www.transformersanimated.com whose generosity have made Derrick J Wyatt\'s appearance at the convention possible.

Auto Assembly 2010 is also sponsored by:-

Science Fiction Collectables - www.sf-collectables.co.uk
Toyz And Games - www.toyzandgamez.co.uk

Gold Leader Movie Optimus Prime on eBay

TransformerToys.co.uk has been updated with a new news story called Gold Leader Movie Optimus Prime on eBay.

­eBay seller collector.inc has put up an eBay listing for a Gold Leader Class Movie Optimus Prime. Th­e toy is one of a few that we had previously identified, and is number 85 of 88.  If you want to see more images of this figure then look no further than our own toy gallery where you can see images of our figure.

Behind the scenes look at The Allspark Almanac II - part 2

TransformerToys.co.uk has been updated with a new news story called Behind the scenes look at The Allspark Almanac II - part 2.

Jim Sorenson has update his blog, the Disciples of Boltax with another behind the scenes look at the soon to be released AllSpark Almanac II.

How time sneaks up on us! The AllSpark Almanac II is a mere twelve days away, and betwix now and then there is the juggernaut that is BotCon! So, without further ado, let\'s start with some previews for the upcoming Almanac.

I figured I\'d start in an unusual direction; last year, the first preview images were tiny little snippets and sketches, designed to tease without giving too much away. This year, that\'d be less effective; you all know approximately what the book will look like. Instead, how about some images that WON\'T be in the book? Ideas and characters that we considered using but rejected for whatever reason: time, space, a better idea, etc.

Click the link to view the blog entry and the image.

Remember that if you if you can get to Birmingham England in August, that Transformers Animated lead designer Derrick Wyatt will be attending Auto Assembly 2010, so you can bring along your copy of The Allspark Almanac II and get it signed.

Device Label Cheetus Software update

TransformerToys.co.uk has been updated with a new news story called Device Label Cheetus Software update.

TakaraTomy have updated their Transformers Device Label website with a software update for Device Label Cheetor which fixes some of the problems that customers reported that they had found with the device.

Botcon 2010 Spark Artwork

TransformerToys.co.uk has been updated with a new news story called Botcon 2010 Spark Artwork.

Botcon.com have celebrated receiving their 500th Twitter follower by posting the artwork for the convention exclusive Spark (Pyro), wich you can view here.

Transformers War For Cybertron on sale within the US already

TransformerToys.co.uk has been updated with a new news story called Transformers War For Cybertron on sale within the US already.

TFormers.com report that US retailer Seers have broken the release date of Transformers War For Cybertron by selling the game within their Tennessee store.

Welcome to Transformers 2010 Clear Classic Optimus Prime and Rodimus 2-pack

TransformerToys.co.uk has been updated with a new news story called Welcome to Transformers 2010 Clear Classic Optimus Prime and Rodimus 2-pack.

­The Cybertron Philippines have posted images on their message board of another \"Transformers 2010\" double pack budded the Sons of Cybetron.  This pack contains a clear Optimus Prime and clear Rodimus figures but its not the Transformers Animated toys that have previously been seen, but instead is clear versions of the Transformers Classics molds.  The toys are part of the Transformers Autobot Alliance Toy Launch.  Visit the Cybertron Philippines message board to view all of the images and use the four thumbnails below for some samples.

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AllSpark Almanac II Signing in Burbank

TransformerToys.co.uk has been updated with a new news story called AllSpark Almanac II Signing in Burbank.

Jim Sorenson has updated his blog Disciples of Boltax with a entry announcing an AllSpark Almanac II signing in Burbank, California within the US.

\"So, it\'s that time of year again! The AllSpark Almanac II is due out in stores in just under two weeks. To celebrate, we\'re doing another signing in Burbank, at the Emerald Knights comic & game shop.  In addition to Bill and myself, Marty Isenberg and Derrick Wyatt have kindly agreed to be on hand to sign the AAII, the AAI, The Arrival, toys, DVDs or whatever other Animated swag you care to bring.  Last year, Derrick, Bill and I had a blast.  There were sketches to be had, photos to be taken and much rejoicing. I\'m hoping that this year is even better.

Join us Saturday, July 3rd at 1:00 PM at 4116 W Burbank Blvd, Burbank, CA, 91505.  Call (818) 588-3631 if you\'d like to RSVP and make sure they\'ll have a copy of the AAII for you. 

Hope to see you there! \"

Ttian Transformers 2.14 comic on sale today

TransformerToys.co.uk has been updated with a new news story called Ttian Transformers 2.14 comic on sale today.

Titan Comics UK exclusive Transformers comic issue 2.14 went on sale today. Below you can find a synopsis along with some preview images.

STRATOSPHERE ­ head in the clouds, that\'s Stratosphere all over. He\'s in his element at high altitude but unversed in ground combat. So, when his wings are clipped on a routine reconnaissance mission in the Cascades, Stratosphere must learn the hard way, from scratch if he\'s to survive and report back. Especially as he\'s learned of a Decepticon operation to
rebuild/reactivate Devastator!

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Transformers Generations Wave Three

TransformerToys.co.uk has been updated with a new news story called Transformers Generations Wave Three.

­­­­­Hasbro\'s PR c ompany has releases Official Product Images for the 3rd wave of Transformers Generations. The figures consist of Cybertronian Megatron (War for Cybertron) and Cybertronian Soundwave (War for Cybertron) , ­Red Alert and ­Darkmount (based on Straxus)

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Box Art For Collectors Club Punch - Counterpunch and Shatterglass Cyclonus

TransformerToys.co.uk has been updated with a new news story called Box Art For Collectors Club Punch - Counterpunch and Shatterglass Cyclonus.

The Transformers Collectors Club website has been updated with images of the packaging for their exclusive Punch-Counterpunch f­igure as well as Cyclonus.  You can view the images here and here, or just click the thumbnails below.

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Transformers Hunt For The Decepticons Breacher

TransformerToys.co.uk has been updated with a new news story called Transformers Hunt For The Decepticons Breacher.

ACToys.net member Irine2029 has posted some images of Transformers Hunt For The Decepticons Breacher which you can find mirrored below.

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Auto Assembly Goodie Bag Contents announced

TransformerToys.co.uk has been updated with a new news story called Auto Assembly Goodie Bag Contents announced.

The Auto Assembly website has been updated with a preview of the items that will be in this years goodie bag.  The bag contains three exclusive postcards with artwork of Optimus Primal, from Simon Willams / Kris Carter, Rattrap (Nick Roche / Liam Shalloo and Animated Swindle (Derrick J Wyatt).

Sleep Mode Convoy\'s at Auto Assembly

TransformerToys.co.uk has been updated with a new news story called Sleep Mode Convoy\'s at Auto Assembly.

Just a quick update for you, but we are hoping to have a couple of Masterpiece Sleep Mode Convoy\'s for sale at Auto Assembly.  There will be only two available of these highly limited items (limited to 2010 pcs).

Takara are shipping the items at the end of July, so we hope to have them in hand for Auto Assembly, and if so we\'ll be bringing them along with us. I can\'t tell you the price, as we don\'t know the final shipping / import fees yet, but it\'s yet another reason to head to Auto Assembly 2010.

Wolfwood takes on Devastator

TransformerToys.co.uk has been updated with a new news story called Wolfwood takes on Devastator.

This is just a fun news story for those of you who either like Trigun (especially Wolfwood) or dislike the Michael Bay Transformers movies.  Mizuakuta have updated their blog with some images of the Revoltech Wolfwood figure, how is this Transformers related you may ask, well head over to their entry and scroll down towards the bottom and you can see what happens when Wolfwood takes on Transformers Revenge of the Fallen Devastator, with a guest appearance by Sam.

Seasons to be released in July and another Target Exclusive 3-pack

TransformerToys.co.uk has been updated with a new news story called Seasons to be released in July and another Target Exclusive 3-pack.

HongKong based fan catz has dropped by TFW2005.com reporting a rumour that he heard form a Hong Kong supplier that the Seacons will be released by Hasbro in July and that there is a Target Exclusive three pack on the way of Hot Rod, Galvatron and Cyclonus.

More on this rumour as it develops

Digitial Escape recruiting even more staff for Transformers Prime

TransformerToys.co.uk has been updated with a new news story called Digitial Escape recruiting even more staff for Transformers Prime.

Japanese production studio Digital Escape are recruiting for more positions to work on the upcoming Transformers Prime series with a conference on the 3rd July where they will be taking applications.  The position will see the applicants work on not just Transformers but also on other projects for Polygon Pictures (Digital Tokoro-san, Innocents: Ghost in the Shell, The Sky Crawlers, Street Fighter IV (opening), Bone Heads).

Derrick J Wyatt to attend TFCon

TransformerToys.co.uk has been updated with a new news story called Derrick J Wyatt to attend TFCon.

TFcon 2010 have announced that Transformers Animated lead art director / lead designer Derrick J Wyatt will be attending the convention in Canada which takes place between the July 17th and 18th July in Toronto.  Derrick will be joining David Kaye and Mark Ryan at the event.

For those Transformers fans not in Canada or who are unable to make the convention and wish to meet Derrick do not forget that Mr Wyatt will be in the UK for Auto Assembly 2010 between August 13th and August 15th which gives everyone not only in the UK and Europe, but around the world another chance to meet and greet the great man himself along with Garry Chalk, Scott McNeil, Simon Furman, Nich Roche and many many others.

Translations of Alternity Starscream and Skywarp profiles

TransformerToys.co.uk has been updated with a new news story called Translations of Alternity Starscream and Skywarp profiles.

TFW2005.com have posted translations of the profiles and boxes of both Transformers Alternity Starscream and Transformers Alternity Skywarp which you can find here and here.

New Walmart listings

TransformerToys.co.uk has been updated with a new news story called New Walmart listings.

Zobovor has postd a listing of new Walmart listings over at ­Alt.Toys.Transformers.  The full listings were

TRA LEGENDS AST ($4.97)

TRA LEGENDS RAVAGE (UPC 6-53569-49452)
TRA LEGENDS RAMPAGE (UPC 6-53569-49087)
FIREBURST OPTIMUS P (UPC 6-53569-49088)
CYBERFIRE BUMBLEBEE (UPC 6-53569-49089)
TRA TRACKER HOUND (UPC 6-53569-49455)
TRA LEGENDS LONGHAU (UPC 6-53569-49454)
TRA LEGEND SANSTOR (UPC 6-53569-49994)
TRA LEGENDS OVERRID (UPC 6-53569-49457)
TRA LGND TURNER SKI (UPC 6-53569-49995)
TRA LGND DUSTSTORM (UPC 6-53569-49994)

TRA SCOUT ASST ($7.44)

TRA SCOUT HUBCAP (UPC 6-53569-49287)
TRA SCOUT BRIMSTONE (UPC 6-53569-49290)
TRA SCOUT CRANKSTAR (UPC 6-53569-49292)
TRA SCOUT BACKFIRE (UPC 6-53569-49293)
TRA SCOUT OIL PAN (UPC 6-53569-50323)
TRA SCOUT BREACHER (UPC 6-53569-50322)
TRA SCOUT INSECTICO (UPC 6-53569-50321)
TRA SCOUT FIRETRAP (UPC 6-53569-50329)
TRA SCOUT SUNSPOT (UPC 6-53569-50328)

TRA COMBINER 2PK AST ($9.97)

HUFFER W/ CALIBURST (UPC 6-53569-49748)
SMOLDER W/ CHOPSTER (UPC 6-53569-49351)
SEARCHLIGHT W/ BACKWIN (UPC 6-53569-49352)
SLEDGE W/ THROTTLER (UPC 6-53569-50331)
LEADFOOT W/ PINPOIN (UPC 6-53569-50333)
ICE PICK W/ CHAINCLA (UPC 6-53569-50344)
TRA STEELSHOT W/ BEA (UPC 6-53569-51651)
TRA WINDBURN W/ DARK (UPC 6-53569-51653)
TRA DARKSTREAM W/RA (UPC 6-53569-51654)

STEALTH FORCE ($9.97)

STEALTH FCE BUMBLEBE (UPC 6-53569-48942)
STEALTH FORCE HOUND (UPC 6-53569-48947)
STEALTH FCE SILVER (UPC 6-53569-48946)
STEALTH FCE BARRCAD (UPC 6-53569-52162)
STEALTH FCE SOUNDWA (UPC 6-53569-48943)

TRA DELUXE GENERATI ($11.88)

TRA DX CYB BUMBLEBE (UPC 6-53569-49304)
TRA DX CYB OPT PRIM (UPC 6-53569-49314)
TRA DX AUTOBOT DRIF (UPC 6-53569-49316)
TRA DX GEN THRUST (UPC 6-53569-49318)
TRA DX GEN MEGATRON (UPC 6-53569-50341)
TRA DX GEN DARKMOUN (UPC 6-53569-50342)
TRA DX GEN SOUNDWAV (UPC 6-53569-51655)
TRA DX GEN RED ALER (UPC 6-53569-51656)
TRA GEN DIRGE (UPC 6-53569-51657)
TRA DX GEN BLURR (UPC 6-53569-51659)

TRA VOYAGER AST ($19.97)

TRA VOYAGER SEASPRA (UPC 6-53569-50293)
TRA VOY ATBT RATCHE (UPC 6-53569-50294)
TRA VOYAGER PAYLOAD (UPC 6-53569-50269)
TRA VOYAGER LUGNUT (UPC 6-53569-583)
TRA VOYAGER GRAPPEL [sic] (UPC 6-53569-55834)
TRA VOYAGER STRAFE (UPC 6-53569-55835)
TRA BB OPTIMUS PRIM (UPC 6-53569-50343)
TRA DCPTCN BANZITRO (UPC 6-53569-50344)
TRA TWIN BOOM FIGHT (UPC 6-53569-51660)
TRA VOY THE FALLEN (UPC 6-53569-51661)

TRA 5PK COMBINATION ($19.00)

COMBINER AERIALBOTS (UPC 6-53569-49208)
COMBINER COMBATICON (UPC 6-53569-49210)
DESTRCTCON MUDSLING (UPC 6-53569-50346)
RALLYBOTS DBL CLUTC (UPC 6-53569-50345)
COMBNTN PROTECTOBOT (UPC 6-53569-51662)
COMBINATN STUNTICON (UPC 6-53569-51663)

CYBER OPS BUMBLEBEE (UPC 6-53569-49322; retail $59.96)

TF NEFARIOUS #4 – SCRIPT (W)RAP

TransformerToys.co.uk has been updated with a new news story called TF NEFARIOUS #4 â€" SCRIPT (W)RAP.

Simon Furman has updated his blog with another Script (W)rap entry.

A sort of combined deal this time around, a script (w)rap for Transformers Nefarious #4 and also a pre-release teaser for the same, as it hits stores this coming week (June 16th in the US, 17th in the UK). Last issue saw Soundwave slip through the Autobots’ collective fingers and this issue he’s decided enough is enough. The human organization responsible for both the resurrection/usurping of Ravage and the manipulations that landed Soundwave in trouble in the first place is going down â€" hard! But the Initiative has tricks up its sleeve that, once again, even Soundwave hasn’t seen coming. And at last we learn some of the how and why about this mysterious and far-reaching organization (which seems to have an uncanny grasp of Cybertronian technology) and its coldly calculating director, Carter Newell. Just how long does his relationship with the robots in disguise go back? What traumatic event eventually gave rise to the Initiative? The answers will surprise you. And, meanwhile, director of national security Theodore Galloway is well and truly in the firing line â€" hunted by none other than Ransack! Things are looking distinctly terminal in that direction! Nefarious #4 is out in the next few days, with story by me art by the incredible Carlos Magno. Don’t miss it!

Visit Simon\'s blog to view the cover of the comic and to leave him your comments

Auto Assembly 2010 Non-Attendee Pack Available Now!

TransformerToys.co.uk has been updated with a new news story called Auto Assembly 2010 Non-Attendee Pack Available Now!.

Auto Assembly 2010 Non-Attendee Pack Available Now!

Ticket sales for Auto Assembly 2010 are doing incredibly well and we are on target to break all attendance records again for a European Transformers convention as fans join us to celebrate our tenth anniversary year...

We do appreciate that there are many of you who would love to be able to attend the convention but can\'t attend either because of distance, personal circumstances or commitments, financial constraints or simply those of you who are unable to get time off work so once again we are offering a non-attendee package which will allow you to get involved in the convention and get your hands on all of this year\'s convention goodies and a whole lot more besides...

The Auto Assembly 2010 Non-Attendee Packages are £70 for anyone living in the UK and £80 for the rest of the world and are fully inclusive of shipping costs. While these are more expensive than passes for the convention, we think they offer exceptional value for money. Why? Well, each non-attendee pack will get you:-

* A Personalised convention pass with your own ticket number
* The FULL Auto Assembly goodie bag containing a wide range of gifts (the earlier your ticket number, the more gifts will be in your bag. Visit the website to see the full details of what\'s on offer this year!)
* Entry into all of the Auto Assembly 2009 Pre-registrant prize draws
* The Cybertronian Times Issue 11, signed by ALL our convention guests
* IDW\'s Transformers Issue 9 convention exclusive variant cover comic
* Auto Assembly 2010 convention exclusive mug
* Auto Assembly 2010 Swindle keyring
* Auto Assembly 2010 Rattrap keyring
* A personalised sketch from a random Auto Assembly 2010 comic artist guest
* Three additional Auto Assembly 2010 fanzines from Transmasters UK
* The Auto Assembly 2010 Pre-Registrant CD-ROM
* A copy of the Auto Assembly official theme song, \"Transform\" 4-track CD single
* Ten entries into the Auto Assembly 2010 charity raffle
* Proxy bidding rights for the Auto Assembly charity auction

And more surprise items! To see more details of some of the items in the goodie bag, you can see a full list, including an exclusive first look at this year\'s convention exclusive postcards, on the Auto Assembly website.

This is the best non-attendee package we have EVER put together and is an ideal way for you to get involved with the convention if you can\'t make it this year and potentially your ONLY chance to get this year\'s convention exclusive comic which features cameos on the cover from our guests of honour Garry Chalk, Scott McNeil and Derrick J Wyatt!

Once you have paid your £70 (or £80 if you live outside the UK) there is nothing more to pay. The only additional charges are for additional postage charges that may be incurred should any competition prizes be won that we may need to ship, or relevant amounts for any auction items that you may win.

We do admit that we had some difficulties with our packs for AA2009, but we have managed to resolve all of these so we won\'t experience the shipping delays that we experienced last time. We will have most of the content ready to ship well in advance of the convention itself with just the autographs and final few items being collected over the weekend itself with the packs being shipped a week or two after the convention.

To purchase your non-attendee package, visit the Auto Asembly website NOW! If you are able to join us, full weekend tickets are available and are £45 for adults and £35 for children/students/senior citizens with under 5s being FREE. Family tickets (2 adults and 2 children) are just £145 saving £15. Limited numbers of single day passes are also available starting from £18. Don\'t miss out on your chance to be a part of what is going to be a great weekend for Transformers fans everywhere!!

For more details on the convention taking place over the weekend of 13th-15th August 2010 in Birmingham, England, to see a full list of all the guests and activities taking place over the weekend, or to book your tickets, visit the website at www.autoassembly.org.uk

We hope to see you all in August 2010.

The Auto Assembly 2010 Team

Web: www.autoassembly.org.uk
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://autoassembly.proboards.com
Email: autoassembly@aol.com
Tel: +44 (0)7860 948296

Auto Assembly 2010 is sponsored by www.transformertoys.co.uk and www.transformersanimated.com whose generosity have made Derrick J Wyatt\'s appearance at the convention possible.

Auto Assembly 2010 is also sponsored by:-

Science Fiction Collectables - www.sf-collectables.co.uk
Toyz And Games - www.toyzandgamez.co.uk

Image Galleries of the July 2010 Issues of TV Magazine and TV Boy now online

TransformerToys.co.uk has been updated with a new news story called Image Galleries of the July 2010 Issues of TV Magazine and TV Boy now online.

We have created two new Japanese Hobby Magazine images galleries for your viewing pleasure.  Both are July 2010 issues of the respective magazines with the magazines being TV Magazine and TV Boy.  Both magazines include several pages dedicated to Transformers Animated of which you can find shortcuts to the images below.

­TV Boy (Terebi Kun) contained a scheduled for the episodes that will air in Japan as well as images of Ironhide, Lugnut, Blitzwing, Bumblebee, Soundblaster, Thundercracker, Skywarp, Jetfire and Jetstorm.  The two card arcade games are also shown with a recoloured Starscream.

TV Magazine contains a brief look at the Headmaster robot, an introduction to Blitzwing as well as an introduction to Lugnut\'s character.  All of the toys shown in TV Boy are shown in this publication as well but they also include pictures of Blackout, Grimlock, Swoop and Snarl

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Auto Assembly 2010 Non-Attendee Pack on sale this weekend

TransformerToys.co.uk has been updated with a new news story called Auto Assembly 2010 Non-Attendee Pack on sale this weekend.

Auto Assembly have announced via their Twitter page has announced that the non-attendee packs for the convention will go on sale this weekend over at www.autoassembly.org.uk. 

Auto Assembly 2010 tkaes place during August and runs Friday 13th through Sunday 15th August 2010 at the Holiday Inn Birmingham City Centre, Smallbrook Queensway, Birmingham, England.

The three guest of honour for this years event are Garry Chalk (Optimus Prime / Optimus Primal), Derrick J Wyatt (lead character designer on Transformers Animated) and Scott McNeil (Dinobot, Waspinator, Rattrap, Silverbolt, Jetfire and more).

Joining them are yet more guest including:

Simon Fuirman
Nick Roche
Guido Guidi
Liam Shalloo
Simon Williams
Kris Carter
Jason Cardy
Kat Nicholson

Fans Project Explorer and Munitioner delayed

TransformerToys.co.uk has been updated with a new news story called Fans Project Explorer and Munitioner delayed.

FansProject have updated their website with the following announcement

Delay and Release Date Notice:

Due to the complex of making two brand new figures.  Our factory can not meet our scheduled release date for “Explorer” & ” Munitioner”.

Fansproject will start shipping out both “Explorer” & “Munitioner” to retailers at the end of June,2010.

Cybertronian Mode Ratchet and Arcee released in Canada

TransformerToys.co.uk has been updated with a new news story called Cybertronian Mode Ratchet and Arcee released in Canada.

Cybertron.ca member transbot90210 has posted a sighting for the Toys R Us exclusive Cybertronian Mode Ratchet and Arcee Transformers Animated deluxe figures.  The toys Canadian release will give hope to other countries that they may yet still see a domestic release of these figures themselves.

SlashFilm talk Transformers 3d main villian for third movie and more

TransformerToys.co.uk has been updated with a new news story called SlashFilm talk Transformers 3d main villian for third movie and more.

­­

­SlashFilm have posted an article regarding the third live action Transformers film, still as yet unnamed, which covers some plot details, confirmation that the film will also see a 3D release (as was expected) and just who the main villain will be this time around.

* Final confirmation that movie will be released in 3D. No word on if it will be shot in 3D or converted in post. Knowing Bay\'s obsession with film, I\'m assuming he agreed on a post process.
* The villain in Transformers 3 is \"Shockwave, the robot cyclops-turned-laser-cannon, who became dictator of their home world of Cybertron after the other Autobots and Decepticons journeyed to Earth.\" Makes sense.
* Bay claims \"One thing we\'re getting rid of is what I call the dorky comedy\" adding the The Twins are \"basically gone\" but comic relief John Turturro returns. Bay\'s \"basically gone\" comment seems to confirm that they have a short appearance in the film.
* In the new film Sam Witwicky is \"taking his first tenuous steps into adulthood while remaining a reluctant human ally of Optimus Prime. \"Shia has this great line: \'You know, I\'ve saved the world twice, but I can\'t get a job.\'\" Okay, so Transformers is never gonna get a screenplay nomination at the Academy Awards.
* The plot also \"delves into the space race between the U.S.S.R. and the USA, suggesting there was a hidden Transformers role in it all that remains one of the planet\'s most dangerous secrets. \"The movie is more of a mystery,\" Bay says. \"It ties in what we know as history growing up as kids with what really happened.\"
* Transformers 3 is the end of a trilogy. Bay says \"As a trilogy, it really ends. It could be rebooted again, but I think it has a really killer ending.\" It basically sounds like Bay is done with the series, and the ending of the movie is a finale of sorts.
* The film also features a set \"built to resemble a dilapidated nuclear reactor.\"
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New images of Transformers Revenge of the Fallen Voyager Class Battle Blade Optimus Prime

TransformerToys.co.uk has been updated with a new news story called New images of Transformers Revenge of the Fallen Voyager Class Battle Blade Optimus Prime.

Nightwish2 has provided five images of the upcoming Transformers Revenge of the Fallen Voyager Class Battle Blade Optimus Prime figure along with some comparisons with the Leader Class toy.  You can view the images below.

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Jakks Pacific costume unit inks deal with Hasbro

TransformerToys.co.uk has been updated with a new news story called Jakks Pacific costume unit inks deal with Hasbro.

Hasbro and Jakks Pacific have signed a deal where by the latter will make Halloween outfits for the former, report the Associated Press­

Jakks Pacific costume unit inks deal with Hasbro
Jakks Pacific costume unit Disguise signs agreement with Hasbro for Halloween outfits
On Thursday June 10, 2010, 1:39 pm EDT

MALIBU, Calif. (AP) -- Jakks Pacific\'s costume unit, called Disguise, signed a three-year agreement with Hasbro to make Halloween costumes and accessories based on Hasbro brands such as Transformers and G.I. Joe.

Financial terms were not disclosed.

Disguise has created costumes for Hasbro in the past. Under the current agreement, the costume maker will make costumes related to the Transformers 3 movie, due out in 2011, as well as Hasbro board games such as Candy Land and Scrabble.

Shares of Jakks Pacific rose 4 cents to $13.77 at midday Thursday.

Shares of Hasbro rose $1.44, or 3.8 percent, to $39.85. They have has traded between $22.79 and $42.59 during the past year.

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James Avery sources again say he has signed onto Transformers 3

TransformerToys.co.uk has been updated with a new news story called James Avery sources again say he has signed onto Transformers 3.

Representatives for James Avery, (Phil Banks from The Fresh Prince of Bel Air) have told the examiner that he has indeed signed on to Transformers 3 as voice actor.  We first reported the rumours of this back on the 2nd Feb but after internet rumours that the actor had died, his representatives decided to speak out and at the same time confirm his involvement in the TF movie franchise

Botcon Comic Cover Sneak Peak

TransformerToys.co.uk has been updated with a new news story called Botcon Comic Cover Sneak Peak.

Botcon.com have announced the following via Twitter.

BotCon Comic Timelines Issue 5 Cover SNEAK PEAK! Who is drawing it? Check pic and find out. Full cover is amazing! http://twitpic.com/1vkyze

Another Botcon exclusive toy leaked online ... G2 Grimlock

TransformerToys.co.uk has been updated with a new news story called Another Botcon exclusive toy leaked online ... G2 Grimlock.

iGearToys have announced, via their store, that a recoloured 10th Anniversary Megatron toy will be a part of this years Botcon set. The figure, painted blue, will no doubt be Grimlock and is a homeage to the Generation 2 figure­ of which there were two variants.  A dark blue toy and a more limited  turquoise version

Secrets of the Almanac (ONE) Revealed

TransformerToys.co.uk has been updated with a new news story called Secrets of the Almanac (ONE) Revealed.

Bill Forster has posted an entry over at Jim Sorenson\'s blog Disciples of Boltax entitled Secrets of the Almanac (ONE) Revealed.  The entry goes over the making of the first The Allspark Almanac, including previously unseen images, and just how the Transformers Hero content got added.

The Hub website now live

TransformerToys.co.uk has been updated with a new news story called The Hub website now live.

The Hasbro / Discovery joint venture TV channel known as The Hub, has now activated their domain hubworld.com and have uploaded a splash page containing the logo as well as links to their press releases and careers information.  The will, of course, be the new home of Transformers with a host of shows from almost every generation of the series include the forth-coming Transformers Prime.

Full body image of Transformers Prime Bumblebee

TransformerToys.co.uk has been updated with a new news story called Full body image of Transformers Prime Bumblebee.

GeneralsJoes.com has posted an image from the licensing fair of a large display advertising the main characters from the shows that will air on Hasbro\'s TV channel The Hub later in the year.  The image includes a good look at Bumblebee from Transformers Prime and Snake-eyes from the new look G.I-Joe cartoon.

Credit to Derrick J Wyatt for the link.

Non-official Transformers - GI-Joe cross over Rolling Thunder Optimus Prime on the way

TransformerToys.co.uk has been updated with a new news story called Non-official Transformers - GI-Joe cross over Rolling Thunder Optimus Prime on the way.

A new non-official third-party product has been announced in Japan by xovergen of which is best described as a Rolling Thunder Optimus Prime.  The toy will be a Transformers - G.I-Joe crossover.

The announcement includes some early concept images of Rolling Thunder Optimus Prime that were drawn by Don Figueroa for the Transformers/GI Joe crossover comic.  The silhouette posted by Xovergen Production shows the alternate mode of Rolling Thunder Optimus Prime, or rather Supreme Tactical Commander-Grand Patriot as he will be released due to copyright laws with the announcement that he will be out at the end of the year.

Transformers 3 teaser poster

TransformerToys.co.uk has been updated with a new news story called Transformers 3 teaser poster.

ComicBookMovie.com have some photographs from the International Licensing Expo which includes the first poster related to Transformers 3 which features Optimus Prime walking through an explosion.

Amazon update confirms Transformers Prime as Movie prequel series

TransformerToys.co.uk has been updated with a new news story called Amazon update confirms Transformers Prime as Movie prequel series.

Amazon have updated their product listing for the Transformers: Prime book from IDW that was mentioned a little while back with a breif synopsis which pretty much confirms that the series will be a prequel to the Transformers Movie showing Optimus Prime becoming the leader of the Autobots and leading his first campaigns..

\"This all-new graphic novel adventure leads directly into the all new Transformers: Prime animated series! In this epic first adventure, battles across Cybertron have left Bumblebee and his fellow Autobots in need of a new leader. But is there anyone who can step forward against the threat of Megatron and the evil Decepticons?\"

Scott McNeil to attend Botcon 2010

TransformerToys.co.uk has been updated with a new news story called Scott McNeil to attend Botcon 2010.

Botcon.com have announced that Scott McNeil will be one of this years guests.  Scott voiced many characters in Beast Wars as well as the Unicron Trilogy including Waspinator, Dinobot, Silverbolt, Rattrap and Jetfire.

For those not attending Botcon do not forget that Scott will be joining Garry Chalk and Derrick J Wyatt in the UK in August for Auto Assembly 2010

Hasbro issue press release on expansion of global branding

TransformerToys.co.uk has been updated with a new news story called Hasbro issue press release on expansion of global branding.

Hasbro Continues to Expand Its Immersive Global Brand Experiences Through Entertainment and Lifestyle Licensing

LAS VEGAS, Jun 07, 2010 (BUSINESS WIRE) --The Entertainment & Licensing (E&L) division of Hasbro, Inc. (NYSE: HAS) will arrive at the International Licensing Expo in Las Vegas on June 8, 2010, with new and innovative licensing programs supporting global powerhouse brands such as TRANSFORMERS, NERF, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY and PLAYSKOOL. The company will showcase major entertainment and lifestyle licensing initiatives underway in the areas of television, movies, digital gaming, performance sports, and apparel as well as programs that are driving increased market traction in key international territories, including France, Mexico and China.

On the entertainment front, the upcoming new children\'s and family television network, The Hub, recently announced its first wave of television programming for its launch on October 10, 2010 (10-10-10). HASBRO STUDIOS is producing several Hasbro-inspired animated and live-action series including: \"My Little Pony Friendship is Magic,\" \"Transformers Prime,\" \"G.I. JOE Renegades,\" \"Pound Puppies,\" \"The Adventures of Chuck and Friends,\" and\"Family Game Night,\" featuring a variety of classic and enduring Hasbro games. The Hasbro and Discovery Communications joint venture cable television network will feature original programming as well as content from Discovery\'s library of award-winning children\'s educational programming, and from leading third-party producers worldwide. At launch, The Hub will reach approximately 60 million U.S. households. Additionally, HASBRO STUDIOS will extend the global reach of Hasbro-branded programming to other international broadcast markets in 2010 and beyond.

Hasbro, in association with its movie studio partners, also has several motion pictures underway for 2011 and 2012 theater releases. \"Transformers 3\" from DreamWorks Pictures and Paramount Pictures, is set to debut on July 1, 2011 and Universal Pictures will bring iconic super hero STRETCH ARMSTRONG and an epic BATTLESHIP film to the big screen in summer 2012.

\"Hasbro continues to deliver on the company\'s commitment to create innovative and immersive global brand experiences that resonate with consumers around the world,\" said John Frascotti, Global Chief Marketing Officer at Hasbro. \"We\'ve re-invented our brands and put them at consumers\' fingertips for anytime, anywhere entertainment.\"

In addition to the exciting entertainment-driven lineup, E&L is also expanding Hasbro brands worldwide in key lifestyle licensing categories. Below are highlights:

TRANSFORMERS: THE ONGOING EXPANSION OF A MEGA ENTERTAINMENT UNIVERSE

As one of Hasbro\'s anchor entertainment properties, the popularity and appeal of the TRANSFORMERS franchise continues to grow on a global scale with its collective portfolio of more than 300 licensees.

On the heels of last year\'s box office smash, \"Transformers: Revenge of the Fallen,\" and in anticipation of next summer\'s third installment, \"Transformers 3,\" licensees around the world are on track to bring an unprecedented lineup of innovative MORE THAN MEETS THE EYE-inspired goods to an ever-widening circle of fans next year. In addition, the licensing program is poised to leverage the debut of \"TransformersPrime\" on The Hub, which will bring action-packed adventures featuring well-known AUTOBOT and DECEPTICON characters to kids\' TV screens this fall.

Other key TRANSFORMERS licensing highlights include: comic books from IDW (U.S.); digital games from Activision (Worldwide); apparel from Union Kids (Mexico); t-shirts from Supervalu (Singapore, Hong Kong, Indonesia); footwear from Deportivos con Estilo (Mexico); and social expressions from American Greetings (U.S.).

NERF: 40+ YEARS OF INTENSITY, PERFORMANCE AND INNOVATION

As a leading sports action brand for tweens and teens 8-16, NERF has been providing fans with the ultimate in exciting, high-action gear for competitive play for more than 40 years. Hasbro and The Sports Licensed Division of the adidas Group have reached an agreement in principle to create an innovative NERF-inspired action sports lifestyle apparel and footwear line. The deal is still subject to the companies negotiating and signing a binding license agreement. Under the proposed deal, the collection targeted toward young adult males would blend the edgy and competitive NERF brand look-and-feel with performance benefits to deliver a premier line of products that would include training and street footwear, t-shirts, sleeveless mesh tops, polo shirts, shorts, pants, hooded sweatshirts, and headwear.

Additionally, as a dominant player in all aspects of alternative adventure, the NERF brand will return as a sponsor of The Dew Tour\'s award-winning Festival Village in 2010, presenting consumers around the U.S. with the second NERF DART TAG World Championship tournament.

Key NERF licensing highlights include: digital gaming from Electronic Arts (Worldwide); electronics from SDI Technologies (U.S.); footwear from Elan Polo (U.S., Canada); and digital gaming hardware accessories from Performance Design Products (Worldwide).

MY LITTLE PONY: ADVENTURES FULL OF FRIENDSHIP AND FUN

The magical MY LITTLE PONY franchise continues to be a worldwide favorite with over 135 licensees onboard creating MY LITTLE PONY-branded products that will delight little girls around the globe. In 2010, PINKIE PIE and friends will also unveil a new look as part of their star-studded arrival on The Hub this fall. The animated TV series, called \"My Little Pony Friendship is Magic,\" will feature 26 half-hour episodes and will see MY LITTLE PONY characters embark on wonderful adventures while learning what it means to be a true friend.

Other key MY LITTLE PONY licensing highlights include: apparel from Cookie Company (Benelux, Germany); sleepwear from TMI (Australia, NZ); juvenile domestics and home décor from Franco Manufacturing (U.S.); a variety of book formats from Bendon (U.S.), Five Mile Press (Australia, NZ) and Egmont (Nordic); health and beauty aids from Church & Dwight (U.S.) and BDF (Mexico); food and beverage from General Mills (U.S.); stationery and social expressions from American Greetings (U.S.) and Tilibra (Brazil); and fabric from Springs Creative (U.S.).

LITTLEST PET SHOP: LIFESTYLE LICENSING GROWS FOR HASBRO\'S NO. 1 BRAND FOR GIRLS

Ranked as one of the top brands for girls in the toy industry as well as one of the hottest lifestyle properties, the demand for the LITTLEST PET SHOP brand remains robust in 2010 for the property\'s 210 licensees. Further, the brand\'s popularity continues to soar in France where it has been the No. 1 licensing property for the past two years. Girls also can\'t get enough of the LITTLEST PET SHOP brand in Mexico, where a strong licensing program has quickly gained traction with support from major retailers, such as Liverpool, giving LITTLEST PET SHOP-branded products premier in-store placement and appeal throughout the region.

In 2010, the LITTLEST PET SHOP licensing program will further expand with the introduction of BLYTHE LOVES LITTLEST PET SHOP, allowing licensees to become even more creative in bringing trendy and fashionable LITTLEST PET SHOP-licensed products to the global market across all major categories.

Other key LITTLEST PET SHOP licensing highlights include: footwear from Adventure Diffusion (Austria, France, Germany, Portugal, Switzerland, Spain); a variety of book and calendar formats from Scholastic (U.S.), Hachette (Europe), and Trends International (U.S.); digital games from Electronic Arts, Inc. (Worldwide); back-to-school items from Accessory Innovation (U.S.) and Ruz (Mexico); health care products from Johnson & Johnson (U.S.); and confectionary items from Hot Shots (Australia, NZ).

CHUCK & FRIENDS: LICENSEES \"GET TO WORK\" ON PRESCHOOL BRAND FOR BOYS

\"The Adventures of Chuck and Friends\" will roll onto the scene and into preschoolers\' hearts in a big way this fall on The Hub. Hasbro is already on its way to building a strong CHUCK & FRIENDS licensing program across key categories such as apparel and footwear, publishing, and seasonal that will feature a \"truckload\" of fun and engaging goods for young boys at retail in 2011.

PLAYSKOOL: PLAY + LEARNING

The time-tested and Mom-trusted PLAYSKOOL brand embodies the philosophy that play is nature\'s classroom where fun is learning for young children. The licensing program builds on the PLAYSKOOL More Than Play inspiration, bringing engaging and quality products from apparel to books to the global market.

In 2010, PLAYSKOOL\'s spokespud, MR. POTATO HEAD, will embark on a jam packed entertainment schedule. In summer he starts strong with his return to the silver screen in the Disney-Pixar release of Toy Story 3. Following that, music fans will see a special limited edition MR. POTATO HEAD ELVIS PRESLEY figure arrive at U.S. specialty retail stores to celebrate the year-long Elvis 75th anniversary. To wrap this star-spudded year, families worldwide will welcome back MR. POTATO HEAD as the host of Electronic Arts, Inc.\'s \'HASBRO FAMILY GAME NIGHT 3 video game this fall.

Additional key PLAYSKOOL licensing highlights include: a variety of book formats from both Leap Year Publishing (U.S.) and Simon & Schuster (U.S.); confectionary items from Bakery Crafts (U.S.); Halloween costumes from Disguise (U.S.); t-shirts from Fortune Fashions, Freeze and Mad Engine (U.S.); indoor play environment from Moose Mountain Toymakers (U.S.); and a major QSR program (U.S.).

MONOPOLY:MAKING LIFE RICHER FOR 75 YEARS

For 75 years, Hasbro has continued to innovate and provide new ways to play the iconic MONOPOLY game. Published in 111 countries and 43 languages, the MONOPOLY game has been played by more than 1 billion people since it was first introduced in 1935. Recognizing the brand\'s globally rich heritage, more than 70 licensees have signed on to develop MONOPOLY-branded products supporting the world\'s favorite family game as it continues to evolve, grow, and deliver amazing new and inventive play experiences.

Other key MONOPOLY licensing highlights include: digital games from Electronic Arts, Inc. (Worldwide); apparel from Mac Group (Australia) and Briefly Stated (U.S.); affinity games from USAopoly (U.S.) and Winning Moves (Europe); t-shirts from Jem Sportswear (U.S.) and Mad Engine (U.S.); and seasonal items from International Greetings (UK).

HASBRO GAMES:INSPIRING FAMILY TRADITIONS AND FUN FOR DECADES

With more than 60 well-known game brands in the Hasbro portfolio, the collective licensing program boasts 180 licensees and continues to expand worldwide. Fueled by Hasbro\'s highly successful FAMILY GAME NIGHT marketing campaign, which encourages families to set aside time to play games on a regular basis, the increased interest and appeal of popular properties such as SCRABBLE, MONOPOLY, TWISTER, OPERATION and CANDY LAND have created a market opportunity for fun, quality and relevant licensed products that define fans\' love for playing games.

This fall, The Hub will deliver two live-action original game shows produced by Hasbro Studios - \"Family Game Night\" and \"Pictureka\". In\"Family Game Night,\" kids and adults play as teams for points and prizes. Within each hour-long episode, families will play a variety of classic and enduring Hasbro games including CRANIUM, BOP-IT! and CONNECT 4, challenging both contestants and viewers with strategy, creativity and pure luck. Time is of the essence in \"Pictureka!\" as both contestants and their families take on the challenge of finding specific objects disguised within a host of elaborately drawn facades. It takes a sharp eye and masterful collaboration to tackle the challenges and win points and prizes.

On the bigger screen, Hasbro is collaborating with Universal Pictures on a live-action BATTLESHIP movie slated for summer 2012 and has also signed on to produce films based on other Hasbro Game brands, including MONOPOLY, CANDY LAND, and OUIJA. Theater release dates have not yet been announced for the future movies.

Other key Hasbro Games licensing highlights include: digital games from Electronic Arts, Inc. (Worldwide); confectionary items from Gamesformotion (Europe); t-shirts from Fortune Fashions (U.S.) and C-Life (U.S.); Official SCRABBLE Dictionary from Merriam Webster (U.S.) and Briefly Stated (U.S.); and seasonal items from International Greetings (UK).

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children\'s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at Hasbro Toys, Games, Action Figures and More... © 2010 Hasbro, Inc. All Rights Reserved.

SOURCE: Hasbro, Inc.

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